Join Hundreds of Women for a Day of “EmpowHERment”

Terra L. Fletcher will be speaking at the 2018 N.E.W. Women’s Business Summit. Her theme will focus on what the youngest generations entrance into the workplace means for us.

Linksters, iGen, Generation Z: What Super-Connected Kids Mean for the Rest of Us

Ready or not, here comes the post-Millennial generation! Each generation has encountered technological disruption and shifts in economics, politics and society. At the same time, no other generation in the history of mankind is like Gen Z!

Born in the year 2000 or later, iGen has been online (high-speed) since they were toddlers. They text an average of 3000 times per month and have more stay-at-home dads, more stay-at-home moms, or part-time employed parents than previous generations. Linksters are environmentally aware, expecting high transparency, and constant engagement and feedback. They’re already entering the workforce and secondary education. They expect job descriptions and to be treated as valued coworkers. They expect leaders to set the example. Are we ready?

Digital natives in every sense, what does “disruptive invention and reinvention as the norm” mean for business and organizations for the future? From marketing to manufacturing, how can we prepare to work with Gen Z? Is the youngest generation our best hope for taking on the workplaces’ biggest challenges and opportunities? Do Zers really lack face-to-face interaction and verbal communication skills? How can we as individuals of previous generations prepare ourselves for the wave of youth to come?

DATE AND TIME

Thu, March 8, 2018

8:00 AM – 4:00 PM CST

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LOCATION

NWTC Corporate Conference Center

2740 West Mason Street

Green Bay, WI 54303

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Register online now!

About the Summit

Hosted by The Small Business Initiative, the N.E.W. Women’s Summit is Northeastern Wisconsin’s premier forum for visionary women who want to discover the tools for success, make strategic business connections and leave feeling empowered and inspired to take action in their professional and personal life. Whether you are a business owner, work in a business, office, or professional setting, have a home-based business, or are considering launching a business, the N.E.W. Women’s Summit has something just for you. Join hundreds of women for a day of “empowHERment” in your personal and professional development, where you’ll gain timely, practical advice to keep in your “business toolbox” – while making strategic business connections with other aspiring and enterprising women.

Why a Women’s Business Summit?

Because working women throughout Northeastern Wisconsin are looking for opportunities to get to know one another while…

  • Creating mutually beneficial relationships with peers
  • Learning from peers about best practices and other essential information
  • Supporting each other with knowledge, skills, tools—and friendship
  • Becoming exposed to subject matter experts – our speakers, and the practical information and tools they will be sharing.
  • Participating in three learning tracks comprised of one-hour breakout sessions that will be offered throughout the day.

Track One: Small Business Development/Entrepreneurship

This track will offer four different breakout sessions in the area of business start-up and entrepreneurial development including presentations from business service providers, marketing experts and successful, creative-preneurs.

Track Two: Professional Development

This track will offer four different breakout sessions in the areas of professional development and is currently in the planning stages with anticipated breakout sessions to include working with multiple generations, assertive communication skills, identity protection and managing change.

Track Three: Personal Enrichment

This track will offer four different breakout sessions in the areas personal growth and enrichment offering informative workshops that will better assist busy women with self-care and finding the balance needed in order to achieve a more purpose-driven life.

We will inspire

Along with subject matter experts from throughout Wisconsin who will be facilitating breakout sessions throughout the day, we have lined up John Maxwell certified keynote speaker, executive coach and leadership trainer, Allison Liddle. Allison, who recently launched a new book entitled, Life Under Construction: Designing a Life You Love, will be opening the day sharing the “5 Steps to Empower Yourself.” In this uplifting keynote, Allison will share her personal transformation journey on becoming empowered by using the changes she experienced in her life to grow herself, her business and create a new, more impactful life.

“EmpowHER Hour” Luncheon

During the second half of our lunch together where we will have had time for networking and engaging conversation, we will be joined by a powerhouse panel of four engaging and empowering women leaders who will share how they have thrived as leaders in male-dominated industries. Female leaders face many challenges that their male counterparts don’t experience and must often work harder to be taken seriously, whether as a boss or a board member. As successful business owners and board members, our panelists can all attest to the roadblocks that females can face in male-centric environments.

Space is limited, reserve you place at this special event today!

Register online now!

About Terra

Terra L. Fletcher, professional speaker and writer, has a decade of experience in business development and marketing. She has presented 120+ workshops, panels, and classes on communication. Terra is an instructor at Northeast Wisconsin Technical College, teaches at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the Wisconsin Library Association, National Association of Tax Professionals, the American Counseling Association, Prevea Health, the National Association of Broadcasters, and Georgia Pacific. She reads the back of every package, doesn’t fast-forward previews, and goes to the beach as much as possible. Much to the chagrin of those around her, she spots typos and grammatical errors from a mile away.

New Skills for the New Year

Terra L. Fletcher will start off 2018 with custom trainings for Truck Equipment, Inc. Training will be provided on three separate occasions so business can keep running.

Truck Equipment, Inc. Microsoft Office Training: Word, Excel, and Outlook Basics

Learn computer keyboard shortcuts that will save you time and get you back to your “real” work quicker. In this information packed, but well-paced session, you’ll ensure recipients understand your emails. Discover tricks to achieve your intended purpose (inform, request, complain, and/or persuade). Learn editing for Word that makes you look like a true professional. Review how to cut, copy, and paste. Find out how to save documents and use PDFs and attachments efficiently with Outlook. Set up an email signature once and for all. Move cells on spreadsheets, utilize basic formulas, and make Excel your friend.

Could your organization use training? Contact Terra today!

Teaching the Teachers

Terra L. Fletcher will present for the Wisconsin Technical College System at their 2017 Common Ground Conference “Coordinating Efforts to Improve Student Success.”She will present the lunch Keynote, 9 Things NOT to Say at School, and two breakout sessions.

About the Presentations

Overcoming Stereotypes and Understanding the Foundations of Good Communication

We like to believe we’re without prejudice, at the same time, we all label people. Have you laughed at an offensive joke? Judged an overweight person by what they were eating? Treated male and female children differently? We all have. Because of their harmful effects, we should commit to recognizing and overcoming stereotypes.

Keynote: 9 Things NOT to Say at School

Face-to-face conversation is the most impactful and influential of all communication. One needs to quickly find the right words and the right way to speak. Find out what you shouldn’t say at school. With just a few adjustments to your lexicon, people will feel less threatened and more connected. You’ll sound smarter and unendingly interesting.

Communicating Across Generation, Gender, and Culture

New generations, international employees, and people of diverse backgrounds impact the workplace and community. Five distinct generations work together. Differing beliefs, expectations, values, and learning styles lead to conflict. Discover communication skills related to gender. Learn to foster healthy communication and collaboration.

About the Conference

DETAILS

When:
October 24-26, 2017
October 24th – ABE/Gen Ed Joint Meeting & CCRS Pre-conference
October 25-26th – Common Ground Conference
​Where:
Radisson Paper Valley Hotel
Appleton, WI

Terra to Keynote at BOSS 2017

Terra L. Fletcher to keynote 2017 Business Occupations System Symposium (B.O.S.S.) to be held November 2nd and 3rd in Wisconsin Dells . She will speak on The New Workforce: Communicating Across Generation, Gender, and Culture.

About the Keynote

Managers in the 21st century are noting significant change as new generations, international employees, and people of diverse backgrounds are having a dramatic impact on the workplace. For the first time in history, four distinct generations are working together. Differing beliefs, expectations, values, and learning styles may contribute to conflict in the workplace. Learn to create a culture that fosters healthy communication and collaboration. We’ll discuss a wide spectrum of communication skills related to gender interaction. Learn the necessary skills to identify and understand key issues related to misconceptions and stereotypes based on various cultures. Understand how younger generations change workforce norms.

About BOSS

Join us for the first ever BOSS conference!  This conference brings together faculty teaching in the Business, Marketing, and Finance related programs offered in the Wisconsin Technical College System. This two-day conference provides professional development workshops, vendor visits, and networking opportunities unlike anything we have hosted in the past.  Workshops have been designated as SS, TE, and CO to contribute to faculty portfolios for FQAS purposes and a portion of the conference is set aside for program specific meetings.

Learn the how the different generations approach and process learning. Engage in collaborative discussions about TSA. Develop service learning projects.  Hear about the latest in software and textbook options.  Create stellar learning plans. Connect with colleagues across the WTCS.

This conference replaces the annual one-day system called meetings for the following programs: Accounting/Finance, Admin Professional (including medical and legal admin-related programs), Entrepreneurship, Business Analyst, Business Management, Leadership Development, Human Resources, Marketing (including sales and digital related programs) and Real Estate.

Register today!

About Terra

Terra L. Fletcher, professional speaker and writer, has a decade of experience in business development and marketing. She has presented 120+ workshops, panels, and classes on communication. Terra is an instructor at Northeast Wisconsin Technical College, teaches at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the Wisconsin Library Association, National Association of Tax Professionals, the American Counseling Association, Prevea Health, and Georgia Pacific. She reads the back of every package, doesn’t fast-forward previews, and goes to the beach as much as possible. Much to the chagrin of those around her, she spots typos and grammatical errors from a mile away.

Recommended Reading

My Grandma said we should learn something new each day. I agree. Learn something new. Read a book. Here are some I like.

Marketing

  • The Tipping Point by Malcolm Gladwell
  • All Marketers are Liars Tell Stories by Seth Godin
  • United we Brand by Mike Moser
  • Advertising Campaign Strategy by Donald Parente
  • The Complete Idiot’s Guide to Copywriter’s Words and Phrases
  • Outrageous Advertising that’s Outrageously Successful by Bill Glazer
  • Made to Stick by Chip Heath & Dan Heath

Communication

  • 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul White
  • What Every Body is Saying by Joe Navarro
  • What to Say to Get What you Want by Sam Deep and Lyle Sussman
  • I Don’t Want to Talk About it by Terrence Real
  • Generations, Inc. by Meagan Johnson and Larry Johnson
  • Gendered Lives: Communication, Gender, and Culture by Julia T. Wood
  • Disrupted by Stefan Pollack
  • How to Talk to Anyone by Leil Lowndes
  • The Culture Map by Erin Meyer
  • Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior

Customer Service

  • Becoming a Category of One by Joe Calloway

Economics

  • Boomerang by Michael Lewis

Leadership

  • The Courage to Lead: Transform Self, Transform Society by R. Brian Stanfield
  • Little Bets by Peter Sims

Public Speaking

  • Humorous Quotes for All Occasions by Dick Enberg

Business Books by Local Authors

  • Stop Selling Vanilla Ice Cream by Steve Van Remortel
  • Is Everyone on the Bus? by Dr. Fred Johnson

Reference

  • Thiagi’s 100 Favorite Games by Sivasailam Thiagarajan
  • Understanding Human Communication

Other Favorites

  • Thinking Fast and Slow by Daniel Kahneman
  • Anything by Malcolm Gladwell. He’s my favorite.
  • Maya Angelou
  • This is Not a Book by Keri Smith
  • Letters to a Young Poet by Rainer Maria Rilke
  • Living Simple, Free and Happy by Cristin Frank
  • The Happiness Project by Gretchen Rubin

Books on my List to Read Next

  • Crucial Conversations: Tools for Talking when the Stakes are High
  • On Course: Stategies for Creating Success in College and in Life
  • Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath
  • Presence: Bringing your Boldest Self to your Biggest Challenges by Amy Cuddy
  • New Stories from the South
  • Mind Wide Open by Steven Johnson
  • Why It’s Hard to be Good by Al Gini
  • Gain the Advantage by Nancy Gaines
  • Work Motivation: History, Theory, Research, and Practice (Foundations for Organizational Science
  • 35 Dumb Things Well-Intended People Say: Surprising Things We Say That Widen the Diversity Gap by Maura Cullen
  • Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
  • Originals: How Non-Conformists Move the World by Adam Grant
  • Grit: The Power of Passion and Perseverance by Angela Duckworth
  • Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

Let me know what you’re reading in the comments below.

Terra to Speak at Radio Show in Austin

Terra L. Fletcher to speak at the Radio Show produced by RAB and NAB in Austin, Texas on September 5-8, 2017. Terra will speak on the Young Professionals track about inter-generational communication. Demi Lovato is headlining Friday morning… so it won’t be all work!

Get a taste of the session by listening to Terra’s podcast.

Communicating Across Generation, Gender, and Culture

September 7   •   10:30 a.m.  –  11:15 a.m.

JW Marriott Austin JW Grand Ballroom Salon 7

Learn the skills necessary to identify and understand key issues related to misconceptions and stereotypes based on various cultures and generations. Understand how as part of the younger generations, you can positively change workforce norms.

Presenter

About the Show

Your career is going places this year, and if you’re in radio, all roads lead to Austin. Recharge over Labor Day, then hit the road on Tuesday for the 2017 Radio Show, where you’ll jump into high gear with bold new ideas, unmatched networking opportunities and tangible takeaways.

It’s the ultimate destination for the movers and shakers of radio. Whether you’re a seasoned pro or a young professional, you’ll accelerate your career with exclusive access to the information, power players and development opportunities you won’t find anywhere else. Make sure you’re part of the conversation and get ready to capitalize on the incredible power of radio. The opportunities are endless.

There’s only one place you need to be this September. The 2017 Radio Show.

About NAB

NAB Logo

The National Association of Broadcasters is the voice for the nation’s radio and television broadcasters. As the premier trade association for broadcasters, NAB advances the interests of our members in federal government, industry and public affairs; improves the quality and profitability of broadcasting; encourages content and technology innovation; and spotlights the important and unique ways stations serve their communities. Learn more at www.nab.org.

About RAB

RAB Logo

The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium. Learn more at www.rab.com.

 

 

Fletcher Celebrates 10 Year Anniversary!

Terra L. Fletcher founded Fletcher Consulting 9/7/2007. She is very proud to celebrate 10 years in business. Please enjoy reviewing a few of her accomplishments.

About Terra

Terra L. Fletcher has a decade of experience in business development and marketing. She has presented more than 100 workshops, panels, and classes on communication. Terra is an adjunct instructor at Northeast Wisconsin Technical College, teaches communication at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the National Association of Tax Professionals, the American Counseling Association, the National Chimney Sweep Guild, Wisconsin Plastics, Prevea Health, and Georgia Pacific.

About Fletcher Consulting

Fletcher Consulting takes you from where you are today to where you’d like to be. We provide marketing services from concept to implementation. Review of your results is always included; a positive ROI is our goal. Call or email today for marketing strategy services, social media management, branding, videography, graphic design, copywriting, or website optimization. At Fletcher Consulting, we make you look good.

Terra Works with Wisconsin Towns Association

Terra L. Fletcher presented, “Polished Presenting” to the Wisconsin Towns Association in Shawano, Wisconsin on August 10, 2017.

Polished Presenting

Our words, what people see in our eyes, face, and gestures determine the quality of our professional life. We’re judged, hired, and promoted not necessarily based on our skills and talents, but our ability to convince others we have said skills and talents. But this course isn’t public speaking 101. In this session we’ll provide best practices for content, design, and delivery of messages given one-on-one or to large audiences. With easy to remember tools and techniques, you’ll learn how to nail it every time.This fast-paced, practical session will boost your confidence whether you’re dealing with know-it-alls, unprepared participants, or have to speak after lunch. Learn how to better use the tool that is your voice, control your audience, utilize visual aids, make numbers sticky, and add real power to your PowerPoint.

About Wisconsin Towns Association

The Wisconsin Towns Association (WTA) is a statewide, voluntary, non-profit and non-partisan association of member town and village governments in the State of Wisconsin controlled by its Board of Directors.  WTA’s twin purposes are to (1) support local control of government and to (2) protect the interest of towns. In furtherance of those goals WTA provides three types of services for its members: legislative lobbying efforts, educational programs and legal information.

About Terra

Terra L. Fletcher has a decade of experience in business development and marketing. She has presented 100+ workshops, panels, and classes on communication. Terra is an instructor at Northeast Wisconsin Technical College, teaches at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the Wisconsin Builders Association, National Association of Tax Professionals, the American Counseling Association, Wisconsin Plastics, Prevea Health, and Georgia Pacific. She reads the back of every package, doesn’t fast-forward previews, and goes to the beach as much as possible. Much to the chagrin of those around her, she spots typos and grammatical errors from a mile away.

Terra to Work with Artisan Center

Terra L. Fletcher will be presenting a communications topic at the Artisan Center on June 23, 2017. This is an invite only event.

Presentation – Conflict and Confrontation; Navigating the Workplace

Experts have called face-to-face communication the most impactful and influential of all communication. At the same time, people often avoid face-to-face confrontation because of the potential for miscommunication. When speaking extemporaneously one needs to quickly find the right words and the right way to speak.

Gain insight into the causes of workplace performance problems, find out the best way to ask for a change in behavior, and learn how to confront someone who is interfering with your work, consuming your time, or costing you money. We’ll share tips for improving your communication style as well as specific words and techniques you can use to respond to difficult workplace situations. Participants will leave this session ready to build more productive business relationships.

Takeaways

  • Become aware of common speech patterns that discredit our ideas at work
  • Learn how body language can change the meaning of what we say
  • Glean tips for sharing a message that establishes a connection and leaves an impression
  • Techniques for communicating assertively in the workplace

About the Artisan Center

The NWTC Artisan & Business Center, located in downtown Green Bay’€s Arts District, is an entrepreneurial initiative dedicated to offering classes, workshops and seminars in various disciplines. The Artisan & Business Center is focused on serving the community by providing art-based projects.

Artisan Center Mission

NWTC Craft Artisan Initiative is to promote the production of crafts in the NWTC District as a means of fostering the creation of new job opportunities through the entrepreneurial model.

NWTC seeks to provide technical and business training for aspiring and practicing craft artisans. The college wishes to promote the appreciation and awareness of art through collaborative partnerships in the community.