Teaching the Teachers

Terra L. Fletcher will present for the Wisconsin Technical College System at their 2017 Common Ground Conference “Coordinating Efforts to Improve Student Success.”She will present the lunch Keynote, 9 Things NOT to Say at School, and two breakout sessions.

About the Presentations

Overcoming Stereotypes and Understanding the Foundations of Good Communication

We like to believe we’re without prejudice, at the same time, we all label people. Have you laughed at an offensive joke? Judged an overweight person by what they were eating? Treated male and female children differently? We all have. Because of their harmful effects, we should commit to recognizing and overcoming stereotypes.

Keynote: 9 Things NOT to Say at School

Face-to-face conversation is the most impactful and influential of all communication. One needs to quickly find the right words and the right way to speak. Find out what you shouldn’t say at school. With just a few adjustments to your lexicon, people will feel less threatened and more connected. You’ll sound smarter and unendingly interesting.

Communicating Across Generation, Gender, and Culture

New generations, international employees, and people of diverse backgrounds impact the workplace and community. Five distinct generations work together. Differing beliefs, expectations, values, and learning styles lead to conflict. Discover communication skills related to gender. Learn to foster healthy communication and collaboration.

About the Conference

DETAILS

When:
October 24-26, 2017
October 24th – ABE/Gen Ed Joint Meeting & CCRS Pre-conference
October 25-26th – Common Ground Conference
​Where:
Radisson Paper Valley Hotel
Appleton, WI

Terra to Keynote at BOSS 2017

Terra L. Fletcher to keynote 2017 Business Occupations System Symposium (B.O.S.S.) to be held November 2nd and 3rd in Wisconsin Dells . She will speak on The New Workforce: Communicating Across Generation, Gender, and Culture.

About the Keynote

Managers in the 21st century are noting significant change as new generations, international employees, and people of diverse backgrounds are having a dramatic impact on the workplace. For the first time in history, four distinct generations are working together. Differing beliefs, expectations, values, and learning styles may contribute to conflict in the workplace. Learn to create a culture that fosters healthy communication and collaboration. We’ll discuss a wide spectrum of communication skills related to gender interaction. Learn the necessary skills to identify and understand key issues related to misconceptions and stereotypes based on various cultures. Understand how younger generations change workforce norms.

About BOSS

Join us for the first ever BOSS conference!  This conference brings together faculty teaching in the Business, Marketing, and Finance related programs offered in the Wisconsin Technical College System. This two-day conference provides professional development workshops, vendor visits, and networking opportunities unlike anything we have hosted in the past.  Workshops have been designated as SS, TE, and CO to contribute to faculty portfolios for FQAS purposes and a portion of the conference is set aside for program specific meetings.

Learn the how the different generations approach and process learning. Engage in collaborative discussions about TSA. Develop service learning projects.  Hear about the latest in software and textbook options.  Create stellar learning plans. Connect with colleagues across the WTCS.

This conference replaces the annual one-day system called meetings for the following programs: Accounting/Finance, Admin Professional (including medical and legal admin-related programs), Entrepreneurship, Business Analyst, Business Management, Leadership Development, Human Resources, Marketing (including sales and digital related programs) and Real Estate.

Register today!

About Terra

Terra L. Fletcher, professional speaker and writer, has a decade of experience in business development and marketing. She has presented 120+ workshops, panels, and classes on communication. Terra is an instructor at Northeast Wisconsin Technical College, teaches at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the Wisconsin Library Association, National Association of Tax Professionals, the American Counseling Association, Prevea Health, and Georgia Pacific. She reads the back of every package, doesn’t fast-forward previews, and goes to the beach as much as possible. Much to the chagrin of those around her, she spots typos and grammatical errors from a mile away.

Recommended Reading

My Grandma said we should learn something new each day. I agree. Learn something new. Read a book. Here are some I like.

Marketing

  • The Tipping Point by Malcolm Gladwell
  • All Marketers are Liars Tell Stories by Seth Godin
  • United we Brand by Mike Moser
  • Advertising Campaign Strategy by Donald Parente
  • The Complete Idiot’s Guide to Copywriter’s Words and Phrases
  • Outrageous Advertising that’s Outrageously Successful by Bill Glazer
  • Made to Stick by Chip Heath & Dan Heath

Communication

  • 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul White
  • What Every Body is Saying by Joe Navarro
  • What to Say to Get What you Want by Sam Deep and Lyle Sussman
  • I Don’t Want to Talk About it by Terrence Real
  • Generations, Inc. by Meagan Johnson and Larry Johnson
  • Gendered Lives: Communication, Gender, and Culture by Julia T. Wood
  • Disrupted by Stefan Pollack
  • How to Talk to Anyone by Leil Lowndes
  • The Culture Map by Erin Meyer
  • Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior

Customer Service

  • Becoming a Category of One by Joe Calloway

Economics

  • Boomerang by Michael Lewis

Leadership

  • The Courage to Lead: Transform Self, Transform Society by R. Brian Stanfield
  • Little Bets by Peter Sims

Public Speaking

  • Humorous Quotes for All Occasions by Dick Enberg

Business Books by Local Authors

  • Stop Selling Vanilla Ice Cream by Steve Van Remortel
  • Is Everyone on the Bus? by Dr. Fred Johnson

Reference

  • Thiagi’s 100 Favorite Games by Sivasailam Thiagarajan
  • Understanding Human Communication

Other Favorites

  • Thinking Fast and Slow by Daniel Kahneman
  • Anything by Malcolm Gladwell. He’s my favorite.
  • Maya Angelou
  • This is Not a Book by Keri Smith
  • Letters to a Young Poet by Rainer Maria Rilke
  • Living Simple, Free and Happy by Cristin Frank
  • The Happiness Project by Gretchen Rubin

Books on my List to Read Next

  • Crucial Conversations: Tools for Talking when the Stakes are High
  • On Course: Stategies for Creating Success in College and in Life
  • Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath
  • Presence: Bringing your Boldest Self to your Biggest Challenges by Amy Cuddy
  • New Stories from the South
  • Mind Wide Open by Steven Johnson
  • Why It’s Hard to be Good by Al Gini
  • Gain the Advantage by Nancy Gaines
  • Work Motivation: History, Theory, Research, and Practice (Foundations for Organizational Science
  • 35 Dumb Things Well-Intended People Say: Surprising Things We Say That Widen the Diversity Gap by Maura Cullen
  • Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
  • Originals: How Non-Conformists Move the World by Adam Grant
  • Grit: The Power of Passion and Perseverance by Angela Duckworth
  • Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

Let me know what you’re reading in the comments below.

Terra to Speak at Radio Show in Austin

Terra L. Fletcher to speak at the Radio Show produced by RAB and NAB in Austin, Texas on September 5-8, 2017. Terra will speak on the Young Professionals track about inter-generational communication. Demi Lovato is headlining Friday morning… so it won’t be all work!

Get a taste of the session by listening to Terra’s podcast.

Communicating Across Generation, Gender, and Culture

September 7   •   10:30 a.m.  –  11:15 a.m.

JW Marriott Austin JW Grand Ballroom Salon 7

Learn the skills necessary to identify and understand key issues related to misconceptions and stereotypes based on various cultures and generations. Understand how as part of the younger generations, you can positively change workforce norms.

Presenter

About the Show

Your career is going places this year, and if you’re in radio, all roads lead to Austin. Recharge over Labor Day, then hit the road on Tuesday for the 2017 Radio Show, where you’ll jump into high gear with bold new ideas, unmatched networking opportunities and tangible takeaways.

It’s the ultimate destination for the movers and shakers of radio. Whether you’re a seasoned pro or a young professional, you’ll accelerate your career with exclusive access to the information, power players and development opportunities you won’t find anywhere else. Make sure you’re part of the conversation and get ready to capitalize on the incredible power of radio. The opportunities are endless.

There’s only one place you need to be this September. The 2017 Radio Show.

About NAB

NAB Logo

The National Association of Broadcasters is the voice for the nation’s radio and television broadcasters. As the premier trade association for broadcasters, NAB advances the interests of our members in federal government, industry and public affairs; improves the quality and profitability of broadcasting; encourages content and technology innovation; and spotlights the important and unique ways stations serve their communities. Learn more at www.nab.org.

About RAB

RAB Logo

The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium. Learn more at www.rab.com.

 

 

Fletcher Celebrates 10 Year Anniversary!

Terra L. Fletcher founded Fletcher Consulting 9/7/2007. She is very proud to celebrate 10 years in business. Please enjoy reviewing a few of her accomplishments.

About Terra

Terra L. Fletcher has a decade of experience in business development and marketing. She has presented more than 100 workshops, panels, and classes on communication. Terra is an adjunct instructor at Northeast Wisconsin Technical College, teaches communication at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the National Association of Tax Professionals, the American Counseling Association, the National Chimney Sweep Guild, Wisconsin Plastics, Prevea Health, and Georgia Pacific.

About Fletcher Consulting

Fletcher Consulting takes you from where you are today to where you’d like to be. We provide marketing services from concept to implementation. Review of your results is always included; a positive ROI is our goal. Call or email today for marketing strategy services, social media management, branding, videography, graphic design, copywriting, or website optimization. At Fletcher Consulting, we make you look good.

Terra Works with Wisconsin Towns Association

Terra L. Fletcher presented, “Polished Presenting” to the Wisconsin Towns Association in Shawano, Wisconsin on August 10, 2017.

Polished Presenting

Our words, what people see in our eyes, face, and gestures determine the quality of our professional life. We’re judged, hired, and promoted not necessarily based on our skills and talents, but our ability to convince others we have said skills and talents. But this course isn’t public speaking 101. In this session we’ll provide best practices for content, design, and delivery of messages given one-on-one or to large audiences. With easy to remember tools and techniques, you’ll learn how to nail it every time.This fast-paced, practical session will boost your confidence whether you’re dealing with know-it-alls, unprepared participants, or have to speak after lunch. Learn how to better use the tool that is your voice, control your audience, utilize visual aids, make numbers sticky, and add real power to your PowerPoint.

About Wisconsin Towns Association

The Wisconsin Towns Association (WTA) is a statewide, voluntary, non-profit and non-partisan association of member town and village governments in the State of Wisconsin controlled by its Board of Directors.  WTA’s twin purposes are to (1) support local control of government and to (2) protect the interest of towns. In furtherance of those goals WTA provides three types of services for its members: legislative lobbying efforts, educational programs and legal information.

About Terra

Terra L. Fletcher has a decade of experience in business development and marketing. She has presented 100+ workshops, panels, and classes on communication. Terra is an instructor at Northeast Wisconsin Technical College, teaches at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the Wisconsin Builders Association, National Association of Tax Professionals, the American Counseling Association, Wisconsin Plastics, Prevea Health, and Georgia Pacific. She reads the back of every package, doesn’t fast-forward previews, and goes to the beach as much as possible. Much to the chagrin of those around her, she spots typos and grammatical errors from a mile away.

Terra to Work with Artisan Center

Terra L. Fletcher will be presenting a communications topic at the Artisan Center on June 23, 2017. This is an invite only event.

Presentation – Conflict and Confrontation; Navigating the Workplace

Experts have called face-to-face communication the most impactful and influential of all communication. At the same time, people often avoid face-to-face confrontation because of the potential for miscommunication. When speaking extemporaneously one needs to quickly find the right words and the right way to speak.

Gain insight into the causes of workplace performance problems, find out the best way to ask for a change in behavior, and learn how to confront someone who is interfering with your work, consuming your time, or costing you money. We’ll share tips for improving your communication style as well as specific words and techniques you can use to respond to difficult workplace situations. Participants will leave this session ready to build more productive business relationships.

Takeaways

  • Become aware of common speech patterns that discredit our ideas at work
  • Learn how body language can change the meaning of what we say
  • Glean tips for sharing a message that establishes a connection and leaves an impression
  • Techniques for communicating assertively in the workplace

About the Artisan Center

The NWTC Artisan & Business Center, located in downtown Green Bay’€s Arts District, is an entrepreneurial initiative dedicated to offering classes, workshops and seminars in various disciplines. The Artisan & Business Center is focused on serving the community by providing art-based projects.

Artisan Center Mission

NWTC Craft Artisan Initiative is to promote the production of crafts in the NWTC District as a means of fostering the creation of new job opportunities through the entrepreneurial model.

NWTC seeks to provide technical and business training for aspiring and practicing craft artisans. The college wishes to promote the appreciation and awareness of art through collaborative partnerships in the community.

Terra’s Summer/Fall 2017 Schedule

Class Date(s) Time
Dev Professional Telephone Skills 13-Jun-17 12:45pm-4:45pm
Social Media Bootcamp 2-Aug-17 8am-4pm
Business Writing Basics for Professionals 27-Sep-17 8am-12pm
Social Media Series October 4, 11, 18, 25 8a-12p
Day 1 Linkedin for Business 4-Oct-17 8am-12pm
Day 2 Facebook for Business 11-Oct-17 8am-12pm
Day 3 Twitter, Google Plus for Business 18-Oct-17 8am-12pm
Day 4 Blogging and Getting Found for Business 25-Oct-17 8am-12pm
Assertive and Confident Communication 25-Oct-17 1pm-5pm
Professional Presence and Presentation 1-Nov-17 8am-12pm
Understanding SEO 8-Nov-17 8a-12p

*Search for class title and register online now!

Terra’s Spring 2017 Schedule

3 Simple Steps to Improve Marketing NWTC 8:30am-11:30am 7-Mar-17
Develop Your Marketing and Editorial Calendar NWTC 8a-12p 4-Apr-17
1 Day Marketing Plan NWTC 8a-4p 4/11/2017
Assertive and Confident Communication NWTC 8am-12pm 7-Feb-17
Business Writing Basics for Professionals NWTC 8am-12pm 13-Feb-17
Day 1 Linkedin for Business NWTC 8am-12pm 8-Feb-17
Day 2 Facebook for Business NWTC 8am-12pm 15-Feb-17
Day 3 Twitter, Google Plus for Business NWTC 8am-12pm 22-Feb-17
Day 4 Blogging and Getting Found for Business NWTC 8am-12pm 1-Mar-17
Mastering WordPress NWTC 8a-12p 5-Apr-17
Professional Presence and Presentation NWTC 8am-12pm 21-Mar-17
Social Media Bootcamp NWTC 8a-4p 23-Jan-17
Social Media Marketing NWTC 8a-12p 12-Apr-17
Social Media Series NWTC 8a-12p Feb 8, 15, 22, Mar 1, 2017
Understanding SEO NWTC 8a-12p 19-Apr-17

To register visit NWTC’s website and search the title(s) that interest you.

Terra to Speak at ELICon

eli-con-save-the-date_postcardELICon – Excellence in Leadership & Instruction Conference

October 25 – 27, 2016 at the Tundra Lodge in Green Bay, WI

About ELICon

  • Be inspired by innovative instructional and leadership topics to renew excitement back at your college.
  • Learn from dynamic feature presenters unmatched in the field of leadership and education.
  • Find creative solutions to persistence and retention challenges at your college.
  • Discover new ideas and best practices to help you excel.
  • Meet people from across the nation who will inspire, motivate, and stretch your thinking.
  • Connect with professionals to further your educational partnerships in a diverse setting.
  • Personalize your learning experience through a variety of engagement opportunities.

Keynote, Mark Murphy

Mark Murphy, president and CEO of the Green Bay Packers, will share personal experiences and stories about the people who have influenced him along his professional leadership journey, as well as how the Green Bay Packers have developed a positive culture.

Mark Murphy - President and CEO, Green Bay Packers

Mark Murphy
President and CEO, Green Bay Packers

Terra’s Presentation

Thursday October 27, 2016  9am-9:45am

ELICon:  Leading Across Generation, Gender, and Culture

New generations, international employees, and people of diverse backgrounds impact the workplace and community. Five distinct generations work together. Differing beliefs, expectations, values, and learning styles lead to conflict. Learn to foster healthy communication and collaboration. Discover communication skills related to gender. Learn to identify key issues related to misconceptions and stereotypes. Understand how younger generations change workforce norms.

Key Takeaways

  • view differences as a valuable strength
  • identify barriers of difference
  • adapt your communication style to a variety of needs

Terra L Fletcher

Terra L. Fletcher

About Terra

Terra L. Fletcher has a decade of experience in business development and marketing consultancy. She has presented more than 100 workshops, panels, and classes on communication. Terra is an adjunct instructor at Northeast Wisconsin Technical College, teaches communication at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the National Association of Tax Professionals, the American Counseling Association, the National Chimney Sweep Guild, Wisconsin Plastics, Prevea Health, and Georgia Pacific.