Terra to Work with Artisan Center

Terra L. Fletcher will be presenting a communications topic at the Artisan Center on June 23, 2017. This is an invite only event.

Presentation – Conflict and Confrontation; Navigating the Workplace

Experts have called face-to-face communication the most impactful and influential of all communication. At the same time, people often avoid face-to-face confrontation because of the potential for miscommunication. When speaking extemporaneously one needs to quickly find the right words and the right way to speak.

Gain insight into the causes of workplace performance problems, find out the best way to ask for a change in behavior, and learn how to confront someone who is interfering with your work, consuming your time, or costing you money. We’ll share tips for improving your communication style as well as specific words and techniques you can use to respond to difficult workplace situations. Participants will leave this session ready to build more productive business relationships.

Takeaways

  • Become aware of common speech patterns that discredit our ideas at work
  • Learn how body language can change the meaning of what we say
  • Glean tips for sharing a message that establishes a connection and leaves an impression
  • Techniques for communicating assertively in the workplace

About the Artisan Center

The NWTC Artisan & Business Center, located in downtown Green Bay’€s Arts District, is an entrepreneurial initiative dedicated to offering classes, workshops and seminars in various disciplines. The Artisan & Business Center is focused on serving the community by providing art-based projects.

Artisan Center Mission

NWTC Craft Artisan Initiative is to promote the production of crafts in the NWTC District as a means of fostering the creation of new job opportunities through the entrepreneurial model.

NWTC seeks to provide technical and business training for aspiring and practicing craft artisans. The college wishes to promote the appreciation and awareness of art through collaborative partnerships in the community.

Terra’s Summer/Fall 2017 Schedule

Class Date(s) Time
Dev Professional Telephone Skills 13-Jun-17 12:45pm-4:45pm
Social Media Bootcamp 2-Aug-17 8am-4pm
Business Writing Basics for Professionals 27-Sep-17 8am-12pm
Social Media Series October 4, 11, 18, 25 8a-12p
Day 1 Linkedin for Business 4-Oct-17 8am-12pm
Day 2 Facebook for Business 11-Oct-17 8am-12pm
Day 3 Twitter, Google Plus for Business 18-Oct-17 8am-12pm
Day 4 Blogging and Getting Found for Business 25-Oct-17 8am-12pm
Assertive and Confident Communication 25-Oct-17 1pm-5pm
Professional Presence and Presentation 1-Nov-17 8am-12pm
Understanding SEO 8-Nov-17 8a-12p

*Search for class title and register online now!

Terra’s Spring 2017 Schedule

3 Simple Steps to Improve Marketing NWTC 8:30am-11:30am 7-Mar-17
Develop Your Marketing and Editorial Calendar NWTC 8a-12p 4-Apr-17
1 Day Marketing Plan NWTC 8a-4p 4/11/2017
Assertive and Confident Communication NWTC 8am-12pm 7-Feb-17
Business Writing Basics for Professionals NWTC 8am-12pm 13-Feb-17
Day 1 Linkedin for Business NWTC 8am-12pm 8-Feb-17
Day 2 Facebook for Business NWTC 8am-12pm 15-Feb-17
Day 3 Twitter, Google Plus for Business NWTC 8am-12pm 22-Feb-17
Day 4 Blogging and Getting Found for Business NWTC 8am-12pm 1-Mar-17
Mastering WordPress NWTC 8a-12p 5-Apr-17
Professional Presence and Presentation NWTC 8am-12pm 21-Mar-17
Social Media Bootcamp NWTC 8a-4p 23-Jan-17
Social Media Marketing NWTC 8a-12p 12-Apr-17
Social Media Series NWTC 8a-12p Feb 8, 15, 22, Mar 1, 2017
Understanding SEO NWTC 8a-12p 19-Apr-17

To register visit NWTC’s website and search the title(s) that interest you.

Terra to Speak at ELICon

eli-con-save-the-date_postcardELICon – Excellence in Leadership & Instruction Conference

October 25 – 27, 2016 at the Tundra Lodge in Green Bay, WI

About ELICon

  • Be inspired by innovative instructional and leadership topics to renew excitement back at your college.
  • Learn from dynamic feature presenters unmatched in the field of leadership and education.
  • Find creative solutions to persistence and retention challenges at your college.
  • Discover new ideas and best practices to help you excel.
  • Meet people from across the nation who will inspire, motivate, and stretch your thinking.
  • Connect with professionals to further your educational partnerships in a diverse setting.
  • Personalize your learning experience through a variety of engagement opportunities.

Keynote, Mark Murphy

Mark Murphy, president and CEO of the Green Bay Packers, will share personal experiences and stories about the people who have influenced him along his professional leadership journey, as well as how the Green Bay Packers have developed a positive culture.

Mark Murphy - President and CEO, Green Bay Packers

Mark Murphy
President and CEO, Green Bay Packers

Terra’s Presentation

Thursday October 27, 2016  9am-9:45am

ELICon:  Leading Across Generation, Gender, and Culture

New generations, international employees, and people of diverse backgrounds impact the workplace and community. Five distinct generations work together. Differing beliefs, expectations, values, and learning styles lead to conflict. Learn to foster healthy communication and collaboration. Discover communication skills related to gender. Learn to identify key issues related to misconceptions and stereotypes. Understand how younger generations change workforce norms.

Key Takeaways

  • view differences as a valuable strength
  • identify barriers of difference
  • adapt your communication style to a variety of needs

Terra L Fletcher

Terra L. Fletcher

About Terra

Terra L. Fletcher has a decade of experience in business development and marketing consultancy. She has presented more than 100 workshops, panels, and classes on communication. Terra is an adjunct instructor at Northeast Wisconsin Technical College, teaches communication at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the National Association of Tax Professionals, the American Counseling Association, the National Chimney Sweep Guild, Wisconsin Plastics, Prevea Health, and Georgia Pacific.

Terra to Speak at Wisconsin Builders Foundation 2016 Executive Officers Summit

wba-logo

Terra L. Fletcher to present Practical Promotion for your Association at the 2016 Executive Officers Summit hosted by the Wisconsin Builders Foundation in partnership with the Wisconsin Builders Association. Terra will present on Wednesday September 28, 2016 1pm to 2:45pm in the Lodge Lounge at the JCC Perlstein Resort and Conference Center in Lake Delton, Wisconsin.

Practical Promotion for your Association

In recent years, marketing has changed drastically. Social media and smartphones have changed our world, including the way associations communicate. Today, it takes the right combination of exposure, image, and awareness to grow. But how can your association present an image? Terra L. Fletcher will show you what it takes to present a professional, consistent, and effective image online and off. She’ll explain how to evaluate your online visibility and improve your website’s ranking. Terra will let you in on the latest in the ever-changing world of social media. She’ll dispel common misconceptions while sharing best practices. You’ll learn how to really engage with your ideal audience.

Participants will learn:

  • New ways to market and promote their association
  • The latest in social media marketing
  • How to evaluate and improve their website

About the Wisconsin Builders Foundation

The Wisconsin Builders Foundation (WBF) is the charitable arm of the Wisconsin Builders Association. As a 501(c)(3) non-profit organization, the Foundation oversees charitable funds from local associations and promotes the building industry to future builders in the state of Wisconsin, providing scholarships for students interested in entering the industry either as tradespersons or builders/developers.

Updated Recommended Reading List

Updated by popular demand. Terra L. Fletcher recommends some of her favorite books. Italicized are must reads.

Recommended Reading List

Business owners, entrepreneurs, supervisors, managers, human resources professionals, and customer service representatives who deal with people all day long may suffer from burnout. In order to keep giving good things one should replenish mentally and emotionally. An effective means of doing so is through reading. Here are some of my recommendations.

Marketing

  • The Tipping Point by Malcolm Gladwell
  • All Marketers are Liars Tell Stories by Seth Godin
  • United we Brand by Mike Moser
  • Advertising Campaign Strategy by Donald Parente
  • The Complete Idiot’s Guide to Copywriter’s Words and Phrases
  • Outrageous Advertising that’s Outrageously Successful by Bill Glazer

Communication

  • 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul White
  • What Every Body is Saying by Joe Navarro
  • What to Say to Get What you Want by Sam Deep and Lyle Sussman
  • I Don’t Want to Talk About it by Terrence Real
  • Generations, Inc. by Meagan Johnson and Larry Johnson
  • Gendered Lives: Communication, Gender, and Culture by Julia T. Wood
  • Disrupted by Stefan Pollack
  • The Seven Levels of Communication by Michael J. Maher
  • How to Talk to Anyone by Leil Lowndes

Customer Service

  • BAM! Delivering Customer Service in a Self-Service World by Barry J. Moltz and Mary Jane Grinstead
  • Becoming a Category of One by Joe Calloway

Economics

  • Boomerang by Michael Lewis

Leadership

  • The Courage to Lead: Transform Self, Transform Society by R. Brian Stanfield

Public Speaking

  • Humorous Quotes for All Occasions by Dick Enberg

Business Books by Local Authors

  • Stop Selling Vanilla Ice Cream by Steve Van Remortel
  • Is Everyone on the Bus? by Dr. Fred Johnson

Other Favorites

  • Thinking Fast and Slow by Daniel Kahneman
  • Anything by Malcolm Gladwell. He’s my favorite.
  • Maya Angelou
  • This is Not a Book by Keri Smith
  • Letters to a Young Poet by Rainer Maria Rilke

Books I’m Reading Now (Or on my list to read next)

  • Mind Wide Open by Steven Johnson
  • Why It’s Hard to be Good by Al Gini
  • Gain the Advantage by Nancy Gaines
  • Little Bets by Peter Sims
  • Made to Stick by Chip Heath & Dan Heath
  • The Culture Map by Erin Meyer
  • Living Simple, Free and Happy by Cristin Frank

Let me know what you’re reading in the comments below.

Fletcher Consulting Celebrates 9 Year Anniversary!

9 yearsFletcher Consulting is celebrating 9 years in business today! On September 7, 2007 Terra L. Fletcher founded Fletcher Freelance, now known as Fletcher Consulting.

For the last 9 years Terra has been providing business development and marketing consultancy. She has presented 100 workshops, panels, and classes on communication. Terra is an adjunct instructor at Northeast Wisconsin Technical College, teaches communication at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the National Association of Tax Professionals, the American Counseling Association, the National Chimney Sweep Guild, Wisconsin Plastics, and Georgia Pacific.

Prior to Fletcher Freelance, Terra worked as an inventory cost analyst for a manufacturing company, office manager of a service company, kitchen manager of a small bar and grill, cook at an assisted living home, and as a line cook at a supper club. She grew up working on her parents’ businesses which also included cleaning cottages every summer.

Terra’s hope for the future is to continue helping businesses grow their profits by improving communication between employees and employers and employees and customers. Terra’s favorite thing to do is provide on-site corporate training and present at conferences.

Terra would like to thank all her customers, associates, partners, and her family for 9 successful years. And here’s to 9 more!

Leading/Managing Multiple Generations at Work with the Mid-Day Women’s Alliance

Mid-Day-Women's-Alliance-logos

 

Terra L. Fletcher will be presenting on leading multiple generations for the Mid-Day Women’s Alliance on September 21st. Event is open to the public! Sign up today!

LEADING/MANAGING 

MULTIPLE GENERATIONS AT WORK

When
Wednesday September 21, 2016 from 11:30 AM to 1:00 PM CDT
Networking 
11:30 am – 12:00 pm
Lunch & Program 
12:00 -1:00 pm

Where

Radisson Paper Valley Hotel
333 W. College Ave
Appleton, WI 54911

Driving Directions

Parking available in the ramp next to the Radisson or on the street.

Mid-Day Women’s Alliance welcomes Terra L. Fletcher as guest speaker at our September 21st luncheon meeting.
Ms. Fletcher will speak on the topic of leading and managing multiple generations at work.
  • For the first time in history, four distinct generations are working together.
  • Find out how different generations view work and discover the signposts and life laws that lead to generation-specific reactions and behaviors.
  • Understand how younger generations change workforce norms.
  • Learn to create a culture that fosters healthy communication and collaboration in this fun and interactive workshop.

Terra L. Fletcher has a decade of experience in business development and marketing consultancy. She has presented 100 workshops, panels, and classes on communication.

Terra is an adjunct instructor at Northeast Wisconsin Technical College, teaches communication at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012).

Terra has trained the National Association of Tax Professionals, the American Counseling Association, the National Chimney Sweep Guild, Wisconsin Plastics, and Georgia Pacific.

Register Now!

Register by noon on Monday, September 19
for discounted pricing.

Register a friend or forward this email.

Sign up Now for Fall Wisconsin Writers Conference!

Terra L Fletcher Orlando Florida national convention 2016 ncsg speakerThe Wisconsin Writers Association is planning the 2016 Fall Conference. Terra L. Fletcher will be speaking about social media for writers on Saturday October 15th at 2:45pm.

The Basics of Social Media Marketing for Wisconsin Writers

For most writers, getting found on the Internet is the primary reason to participate in social media. This workshop will give a quick overview of social media tools including Facebook, Google+, LinkedIn, and Twitter. We’ll focus on tactics for efficient social media marketing to help you raise awareness and sell books! You’ll learn how to actively engage, retain, and grow your reader base with social media.

About the Conference

The Fall 2016 WWA Conference will take place October 14 & 15 in Neenah, Wisconsin at the Riverwalk Hotel.

More conference planning is in progress and news about more speakers, presentations, workshops, and featured events will be made public as soon as possible.

Please note: This year WWA members will be able to save money by registering for hotel accommodations directly through WWA, so don’t book your room at the Riverwalk Hotel conference site in Neenah yet. Please be patient; there’s plenty of rooms for everyone. WWA will not be able to refund savings for reservations that have been made directly through the hotel, so please wait for the conference reservation form to book your room. Mark your calendar! We’ll keep you posted!

Location: Riverwalk Hotel, Neenah, WI  October 14-15, 2016
Check in periodically to WWA’s website and Facebook page for details about speakers, presentations, and featured events. See YOU there!

More Info:  https://wiwrite.org/conference/

About WWA

The Wisconsin Writers Association (WWA) is a fellowship of writers that is proudly linked to the vision of Professor Robert E. Gard, the former director of the Wisconsin Idea Theater at UW-Madison, who began traveling around the state in 1946, searching for writers and ideas for small theater projects.

At that time, Robert Gard, former UW Dean Chris L. Christensen, and John Barton, former professor of rural sociology, all worked to foster community interest in writing and the visual arts. By 1948, a small group of university staff and other writers had established the Wisconsin Rural Writers Association.

By 1949, an advisory board made up of member volunteers had been developed, and the first writing contest was held. In 1953, WRWA was incorporated as a non-profit organization. By 1956, with a growing membership of both rural and urban writers, the name was changed to Wisconsin Regional Writers Association, and in 2011, the organization’s name was simplified to Wisconsin Writers Association (WWA).

The Wisconsin Fellowship of Poets, Wisconsin Council of Writers, and the Rhinelander School of the Arts all grew out of WWA. As statewide interest in the creative arts continues to grow, WWA is proud to be associated with so many talented people. WWA is also indebted to its dedicated volunteer board of directors and its many other member volunteers who work to organize annual conferences and writing contests and produce WWA’s new Creative Wisconsin Literary Journal—all in the interest of supporting the writing dreams and accomplishments of its members.

If you aren’t already a member, we invite you to join our fine association.
(We also appreciate your patience since this website is also maintained by volunteers.)

About Terra L. Fletcher

Terra L. Fletcher has a decade of experience in business development and marketing consultancy. She has presented 100 workshops, panels, and classes on communication. Terra is an adjunct instructor at Northeast Wisconsin Technical College, teaches communication at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the National Association of Tax Professionals, the American Counseling Association, the National Chimney Sweep Guild, Wisconsin Plastics, and Georgia Pacific.

Language to Lead at Masonite

160512 - terra l fletcher personal branding at de pere chamber morning brew

Terra L. Fletcher to present The Language to Lead for employees of Masonite, door manufacturer in Algoma, Wisconsin, on Tuesday May 31, 2016. Masonite lives their values. Their website says, “Our Values, the bedrock of Masonite, represent the behaviors that we expect from all Employees: Integrity, Customer Commitment, Continuous Improvement, Innovation, Teamwork & Accountability, and Leadership. At Masonite, living our Values means more than just obeying laws and regulations. It means applying the highest standard of ethics to every interaction whether between Employees, customers, suppliers, regulators, or anyone else. Through ongoing teamwork and open and forthright communications, we create a sustainable culture that every Masonite Employee can be proud to share. This Masonite Values Operating Guide is our roadmap to success!” This leadership communication class will equip Masonite employees to improve relationships within the organization as well as communicate effectively with customers and vendors.

About the Class

The Language to Lead: Public Speaking Skills for Masonite Leaders

Effective communication is a critical element of successful supervision and leadership. Learn what good communication looks like and sounds like. Identify communication styles of others and yourself. Beyond the words we use, what do people see in our eyes, gestures, and body language? Do we command attention, motivate, and engage our audience?

Participants in this workshop will gain confidence in extemporaneous delivery and formal presentations. Enhance communication skills and build more productive working relationships for yourself and your organization. Learn by doing in this activity-filled seminar. Participants will have an opportunity to practice the skills they learn.

Key Takeaways

  • discover how your body language, speaking style, and ability to deliver messages are working
  • learn to use greater vocal range, how to control mannerisms, and reduce nerves
  • apply presentation skills to small group situations
  • learn to motivate and engage an audience

About Terra

Terra L. Fletcher has a decade of experience in business development and marketing consultancy. She has presented 100 workshops, panels, and classes on communication. Terra is an adjunct instructor at Northeast Wisconsin Technical College, teaches communication at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the National Association of Tax Professionals, the American Counseling Association, the National Chimney Sweep Guild, Wisconsin Plastics, and Georgia Pacific.

 

*For a custom training at your company or other event/venue please call Terra at 715-584-6773!