How can you ensure your retail marketing is effective? Be there physically, be there digitally, invest in your employees, try influencer marketing, partner with other businesses, and offer free Wi-Fi. Retail shoppers seek convenience, hours, product availability, and customer service. The perennial
How to do Marketing During a Merger
Is your company going through a rebrand, merger, acquisition, or other brand transition? How do you know where to start? Having helped ten companies in the last five years go through successful rebrands, I’ve got some ideas to make your transition smooth. Here’s a marketing and communication
Terra Talks 2024 Marketing Tips and Trends
Now is the time to plan your marketing for 2024. Let’s look at current trends and get some inspiration for scheduling content. The Role of AI Will Grow AI is quickly changing how marketers spend their time. Gone are the days of designing ads and social media images layer by layer in Adobe.
What Do I See for 2023?
Now is the time to plan for 2023! If you’re working on your marketing and communications calendar, here are a few things to consider. Video is growing, and influencer marketing will continue to help companies access niche audiences. If you’re looking to cut back on ad spending, consider
21 Social Media Tips for 2021
Set Goals I’m not saying we’ll accurately predict 2021. At the same time, set goals in terms of followers, reach, engagement, and social media referrals to your website. If you don’t know where to start, look at your numbers for the previous 12 months. What % of sales increase have you budgeted?
ISPA Conference Review
Terra L. Fletcher spoke at the ISPA (International Spa Association) Conference and Expo on Friday, September 13, 2019, in Las Vegas, Nevada at the Venetian. It quickly became one of her favorite conferences, not just because of the samples and makeovers, but because of the beautiful people, inside
Terra L. Fletcher to Speak at International Spa Association Conference
Terra will be speaking at the ISPA Conference and Expo on Friday September 13, 2019 in Las Vegas, Nevada at the Venetian. 20 Social Media Strategies for 2020 You’ve been doing social media for years but are you getting the results you want? Has your social media presence fallen into a rut?