Recommended Reading

My Grandma said we should learn something new each day. I agree. Learn something new. Read a book. Here are some I like.


  • The Tipping Point by Malcolm Gladwell
  • All Marketers are Liars Tell Stories by Seth Godin
  • United we Brand by Mike Moser
  • Advertising Campaign Strategy by Donald Parente
  • The Complete Idiot’s Guide to Copywriter’s Words and Phrases
  • Outrageous Advertising that’s Outrageously Successful by Bill Glazer
  • Made to Stick by Chip Heath & Dan Heath


  • 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul White
  • What Every Body is Saying by Joe Navarro
  • What to Say to Get What you Want by Sam Deep and Lyle Sussman
  • I Don’t Want to Talk About it by Terrence Real
  • Generations, Inc. by Meagan Johnson and Larry Johnson
  • Gendered Lives: Communication, Gender, and Culture by Julia T. Wood
  • Disrupted by Stefan Pollack
  • How to Talk to Anyone by Leil Lowndes
  • The Culture Map by Erin Meyer
  • Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior

Customer Service

  • Becoming a Category of One by Joe Calloway


  • Boomerang by Michael Lewis


  • The Courage to Lead: Transform Self, Transform Society by R. Brian Stanfield
  • Little Bets by Peter Sims

Public Speaking

  • Humorous Quotes for All Occasions by Dick Enberg

Business Books by Local Authors

  • Stop Selling Vanilla Ice Cream by Steve Van Remortel
  • Is Everyone on the Bus? by Dr. Fred Johnson


  • Thiagi’s 100 Favorite Games by Sivasailam Thiagarajan
  • Understanding Human Communication

Other Favorites

  • Thinking Fast and Slow by Daniel Kahneman
  • Anything by Malcolm Gladwell. He’s my favorite.
  • Maya Angelou
  • This is Not a Book by Keri Smith
  • Letters to a Young Poet by Rainer Maria Rilke
  • Living Simple, Free and Happy by Cristin Frank
  • The Happiness Project by Gretchen Rubin

Books on my List to Read Next

  • Crucial Conversations: Tools for Talking when the Stakes are High
  • On Course: Stategies for Creating Success in College and in Life
  • Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath
  • Presence: Bringing your Boldest Self to your Biggest Challenges by Amy Cuddy
  • New Stories from the South
  • Mind Wide Open by Steven Johnson
  • Why It’s Hard to be Good by Al Gini
  • Gain the Advantage by Nancy Gaines
  • Work Motivation: History, Theory, Research, and Practice (Foundations for Organizational Science
  • 35 Dumb Things Well-Intended People Say: Surprising Things We Say That Widen the Diversity Gap by Maura Cullen
  • Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
  • Originals: How Non-Conformists Move the World by Adam Grant
  • Grit: The Power of Passion and Perseverance by Angela Duckworth
  • Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

Let me know what you’re reading in the comments below.