Fractional CMO

Part-time senior-level marketing strategy and team leadership for organizations that don't need a full-time Chief Marketing Officer


Marketing Advisor

Ongoing marketing consultant, advisor, and coach - specializing in all things digital and social media


Strategic Project Expert

Project-level expertise to support short-term projects and initiatives

Testimonials

  • We have been working with Terra / Fletcher Consulting for over 5 years. Her fractional CMO service provides us with high-level marketing strategies to support long-term initiatives and terrific input for our daily operational projects.

    Her help has been extremely effective in advancing our marketing program. And it is continually being noticed by our customer base.

    Thank you Terra for your great input, abilities, and attitude.

    Andy Mastalir
    The C.A. Lawton Co.
  • I hired Terra personally to help me organize and offer suggestions to market the program I work for using social media. She was patient and extremely helpful, it was well worth her fee for 1 1/2 hours of service. We hired Terra to develop the saypro.org website for the Shawano Area Young Professionals group, a new Shawano County Chamber of Commerce program. The website was extremely important to marketing this new program. She developed an online application which helped streamline our process and she will be available to assist with updating information. Take a look at www.saypro.org
    Wendy Crawford
    Program Coordinator at Leadership Shawano County
  • Terra spoke to a large and diverse audience on leadership and communication at an event for us. It couldn't have gone better! Terra provided examples our audience could relate to, and real tangible action items to focus on moving forward. We are so thankful to Terra for a great presentation!
    Leslie Williams
    Northcentral Technical College
  • Terra is an excellent communicator and articulate trainer. She did a wonderful job during our team training utilizing LinkedIn as a communication strategy. She also gave a fantastic presentation during a webinar we hosted on the topic of improving communication. It received high marks for relevance and relatability, using real-life examples and giving us concrete tools and next steps to improve our communication. Terra is fantastic at what she does and I am confident that she can bring any message or content to life for your team as well. She always goes the extra mile to provide support even after her event which I personally truly appreciated. You will enjoy Terra's amazing energy both as a trainer/speaker and as a person.
    Jesse (Nurse Jesse) Stukenberg RN, BSN
  • I had the opportunity to hear Terra speak years ago and more recently. I thought she was a Rockstar when we first met, but today – wow! She really knows how to entice an audience, keeps them engaged, and provides quality content they can apply immediately. I highly recommend Terra as a speaker for your next event. She just rocks!
    Thomas Clifford, Brand Owner, Solution Architect
  • “Terra is one of the BEST speakers I have ever seen!” • “Great delivery & great content, motivation & inspirational” • “Could have listened to her all day. Great energy!” • “Fantastic speaker!! Excellent content.” …These comments are merely a snapshot of the many positive comments made by the 50+ women who attended Terra’s breakout session, “Three Steps to Speaking Professionally in any Setting” at the 2nd Annual N.E.W. Women’s Business Summit. I’ve known Terra for several years now and the passion and relativity that she brings to her craft along with her compassion for serving others through education, training, and development is nothing short of admirable. With an uncanny ability to capture and engage her audience, she exemplifies professionalism and grace in everything that she does, and I would highly recommend her for any speaking engagement or workshop.
    Michelle Madl-Soehren, MS, Atuni Group, LLC
  • Terra is one of the most engaging presenters I have seen. She is great at giving real usable tools to take home or to work. Highly recommend! Also--read her book!
    Stephanie Cheslock, Deputy Clerk at City of Neenah

Recent Posts

Marketing Tips for Non-Profits

Your non-profit needs to build awareness, promote your cause or service, fundraise, encourage membership and contribution, and recruit and engage volunteers, all while driving change. How do you do that? Tell Your Story Non-profits need to tell their story. Storytelling gives voice to those in need. Supporters can see how important your work is and […]

Marketing Tips for Retail

How can you ensure your retail marketing is effective? Be there physically, be there digitally, invest in your employees, try influencer marketing, partner with other businesses, and offer free Wi-Fi. Retail shoppers seek convenience, hours, product availability, and customer service. The perennial four Ps in marketing still apply to retail. Consumers consider the product, price, […]

How to do Marketing During a Merger

Is your company going through a rebrand, merger, acquisition, or other brand transition? How do you know where to start? Having helped ten companies in the last five years go through successful rebrands, I’ve got some ideas to make your transition smooth. Here’s a marketing and communication checklist for a merger,  acquisition, or other rebranding […]