If coming up with what to post on social media feels harder than running your business—you're not alone. Whether you're a solopreneur, managing a small team, or juggling marketing on top of everything else, content creation shouldn't be a full-time job. You need posts that connect, convert, and
Building Careers and Brands: A Collaborative Workshop at Lawton
📍 Wednesday, May 14, 2025🕝 1:30–3:30 PM📌 The C.A. Lawton Co., 1950 Enterprise Drive, De Pere, WI The C.A. Lawton Co., in partnership with the De Pere Area Chamber of Commerce and Bay Area Workforce Development Board, is hosting a free, public Career Building & LinkedIn Workshop—and you’re
What I Learned Judging a National Communications Contest
This month, I had the privilege of judging a national communications contest. While I can’t share the names of the organizations involved, I can tell you this: reviewing dozens of campaigns gave me a bird’s-eye view of what’s working in communications today—and what still needs work. If you’re in
Terra Featured on “Over a Pint” Marketing Podcast
Terra L. Fletcher was featured on Patrick McGovern's "Over a Pint" Marketing Podcast. Pat said, "At ~ the five-minute mark I asked Terra L. Fletcher when she knew it was time to go out on her own. Here's her response..."I knew something in me was going to break."Whoa!!In episode #145 of Over a
PRSA Member Spotlight: Insights from a Fractional CMO and Author
Terra L. Fletcher, fractional CMO, speaker, and author with Fletcher Consulting, was recently featured in PRSA Northeast Wisconsin's Member Spotlight. Known for her adaptability, creativity, and results-driven approach, Terra shared insights into her career journey and the role PRSA has played in
Flex Your Marketing: 7 Strategies to Adapt and Thrive in 2025
*This post is an excerpt from my book, Flex Your Marketing: Scalable Strategies for Freelancers, Fractionals, and Growing Businesses. If you’re looking for practical, flexible marketing advice tailored to today, this is just a taste of what you’ll find inside! At its core, marketing is any
5 Marketing Tips for 2025
1. Build a strong employer brandEmployers in Wisconsin and around the U.S. still struggle to find the right talent. How can you compete in this global marketplace? Be transparent about your company’s values and work environment. Update your careers page, share real employee stories, and highlight
How Job Seekers Can Flex Their Social Presence Without Wasting Hours Online
Crafting a personal brand is a strategic approach to managing your perception, especially online. Whether actively seeking a job or looking to advance in your current career, building a solid personal brand can set you apart in a crowded marketplace. But how can you craft a personal brand without