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Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

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Articles

Social Media Management

July 24, 2014

Social media marketing is effective, but it’s time consuming and there’s a (sometimes steep) learning curve involved. If you’re struggling with finding the time, the voice, or the content to keep up with social media, we understand. Since 2007, we’ve worked with hundreds of small business owners

Fletcher Partners with FVTC

July 17, 2014

Through partnerships with Fox Valley Technical College and Northeast Wisconsin Technical College Terra L. Fletcher will be teaching Marketing Made Lean. The Entrepreneur Resource Center at NWTC will be working with Fletcher to present this four part series in Shawano, Wisconsin. The course will also

Junior Achievement Volunteer Certificate

May 21, 2014

May 13, 2014 Terra L. Fletcher was awarded a volunteer certificate by Junior Achievement Wolf River Region. Fletcher works with Shawano Community High School students in the Small Business Development class. She helps the students, who are running a business, to understand the basic principles of

National Association of Tax Professionals

May 9, 2014

June 23, 2014 Terra L. Fletcher will be working with the National Association of Tax Professionals. She will be helping them to produce tax textbooks that are easier to read and use. (We'd all appreciate that right?)  :)  Fletcher will present two four-hour workshops to NATP staff in Greenville,

Video Marketing

April 24, 2014

Video has become an integral part of consumer research and web surfing. YouTube receives one billion unique visitors each month. There are informational videos, tutorial clips, and plenty of videos that push the limits further than their television counterparts. While they all serve a different

Ads in Panama

March 27, 2014

So of course while traveling I take an interest in the advertising and marketing. I had the privilege of visiting Jaemy Mae, my social media manager, in Bugaba, Panama. In the small town outside David, in Panama City, and everywhere we went I looked for examples of communication. Here are some of

Local Ads That Work

March 6, 2014

I always liked advertising. My favorite part of movies is the previews. I page through magazines just to see which ads catch my eye. As a child I would mentally scramble the letters on billboards to see what other combinations I could make from the words on them. When a local ad catches my eye, I

Best Super Bowl 48 Commercials

February 7, 2014

In case you don't follow me on Twitter. Catch a recap of my comments from the big game's only game this year, the #brandbowl. How did brands spend $4mil in 30 seconds? Let's find out. Observations There were lots of car/truck commercials! Maserati, Audi, Hyundai, Chevy, and that's just from

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