Now is the time to plan your marketing for 2024. Let’s look at current trends and get some inspiration for scheduling content. The Role of AI Will Grow AI is quickly changing how marketers spend their time. Gone are the days of designing ads and social media images layer by layer in Adobe.
Charge What You’re Worth
“Understanding your value is the first step to charging what you are worth.” – Denise Chilton, Business Coach[i] Michael O’Brien had a near-fatal accident when an SUV hit his bicycle. He suffered a broken right femur, right tibia, and right shoulder. The experience also shifted his life
Marketing Tips for Manufacturers
Key attributes customers look for in manufacturers: flexibility, on-time shipments, quality, price, and productivity. I worked in manufacturing for five years before I started my business. Today, I serve as Fractional CMO of a manufacturing platform. Here are marketing tips for
Marketing Tips for Your Service Company
When choosing a service company, people look for providers that live up to their expectations and companies that do what they say. My serial entrepreneur parents had a service company that I grew up with. Here are some of the best tips I've gleaned. Put Homeowners at Ease If you provide
Marketing and Advertising for Mergers and Acquisitions
That's right, Terra L. Fletcher does M&A for M&A. Communicating through a transition is crucial; you need to tell employees, vendors, customers, and the community that a company is changing hands. You must answer “What’s next?”, allay fears, and create relationships. How do you minimize
Use Frequency to Build Trust
You know sales come from getting people to like and trust you. How do you get people to like and trust you? Frequency. Frequency builds both like and trust. The more times you hear something, the more likely you will remember the message and believe it. Frequency in ads increases their
Lessons Learned From a Marketing Contest
It's that time of year when I am asked to judge a marketing contest. For confidentiality reasons, I won't reveal details of the contest, but what I will share is the lessons learned. I always watch for trends, patterns, highlights, and opportunities for improvement. 1. Print is Strong The
Decode Marketing Jargon
Working with professional marketers, investors, and executives is one of the best ways to improve your business. But to ask the right questions and choose the right professionals, you'll need to understand some marketing vocabulary. Here's a little jargon to help you communicate more