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Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

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Articles

What a 2021 Website Competition Can Teach You About Updating Your Website

May 10, 2021

As a web developer, I improve website design and functionality, increase traffic, and ensure mobile responsiveness. Because of my marketing background, I know how to address visitors’ needs quickly and judge your site’s effectiveness as part of the overall marketing plan. Because I’m a writer (and

How’s Your Website?

March 18, 2021

Fletcher Consulting has redesigned and redeveloped several existing websites and created a few brand new websites recently. Here are a few examples.

Terra Featured in Magazine for Blue Collar Entrepreneurs

February 18, 2021

Dave Hannah featured Terra L. Fletcher in the February 2021 issue of "Chimney Sweeps and Hearth Product Professionals: Magazine for Blue Collar Entrepreneurs." He tells the story of her entrepreneurial parents, upbringing in the trades, and path toward her own unconventional entrepreneurial

Using Improv Skills to Communicate More Effectively at Work

February 10, 2021

I was pleasantly surprised to see the value of applying improv skills to the workplace and our everyday lives. Angela Prestil recently presented “Using Improv Skills to Boost Creativity” at Speakers Helping Speakers, a quarterly virtual event. Angela taught us that the “yes and…” technique helps us

Email Marketing Tips

January 21, 2021

Sending regular newsletters builds your relationships with your audience, establishes your authority as a subject matter expert, and boosts sales. Email marketing is not new, but it is just as effective as ever. For at least a decade, I’ve been saying that email marketing has a $40 Return on

21 Social Media Tips for 2021

October 26, 2020

Set Goals I’m not saying we’ll accurately predict 2021. At the same time, set goals in terms of followers, reach, engagement, and social media referrals to your website. If you don’t know where to start, look at your numbers for the previous 12 months. What % of sales increase have you budgeted?

Develop your Supervisory Leadership Skills

February 17, 2020

Terra L. Fletcher will be offering two classes at the University of Wisconsin Green Bay as part of the Supervisory Leadership Certificate program. The classes will be held at the Startup Hub, 2701 Larsen Road, Green Bay, WI 54303. Interpersonal Communication From Collaboration to Conflict

Terra Helping You Reach Your Dreams – FREE!

December 23, 2019

Terra L. Fletcher is offering a FREE session in partnership with American Family Insurance! Registration Link: https://bit.ly/2Q3eGhV LEARNING LAB: Time Management and Goal Setting for Your Dream Description Do you wait until the last minute to complete projects? Spend too much time on

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