Terra was asked to judge an ad contest. Though she cannot reveal specifics about who won or what the contest was, there are several lessons you can apply to your ads. First, determine how you can measure your ad's effectiveness by considering your objectives, the ad's design, writing, technical
Ads in Panama
So of course while traveling I take an interest in the advertising and marketing. I had the privilege of visiting Jaemy Mae, my social media manager, in Bugaba, Panama. In the small town outside David, in Panama City, and everywhere we went I looked for examples of communication. Here are some of
Local Ads That Work
I always liked advertising. My favorite part of movies is the previews. I page through magazines just to see which ads catch my eye. As a child I would mentally scramble the letters on billboards to see what other combinations I could make from the words on them. When a local ad catches my eye, I
How iPhone and iPad Users Want to Buy Clothes
ModCloth is offering old looks on new screens. They feature soda-fountain dresses and retro-print skirts via their app. App users visit the site six times as often and spend more than twice as much per purchase than those using the full site. Cute product names seem to work in their favor, too.
Caught in the Act of Communication
Savor the Sweat EWWW! I enjoy working out and I work out hard (3rd place in last Saturday’s 5K, thank you very much), but I don’t think anyone wants to “savor” sweat. Sure, it feels good to earn your shower, but this is too far Gatorade. Then again, it got me talking about it. And maybe most