A practical guide for manufacturers navigating M&A, sale, or rebranding When manufacturers think about valuation during a merger, acquisition, or sale, the conversation usually centers on equipment, contracts, backlog, and people. All critical.What often gets underestimated, or skipped
Professional Headshots: Build Trust Without the Filters
People want to know who they’re working with. Whether you sell to manufacturers, lead a B2B team, or meet clients daily, your face is part of your brand. A professional, authentic headshot on your website and LinkedIn isn’t vanity—it’s trust infrastructure. Why Headshots Matter (Especially in
Break the Plateau: What Fitness Taught Me About Business Growth
I’ve always worked out. It’s part of my routine, my rhythm. But earlier this year, something shifted—I hit a plateau. I was showing up. But I wasn’t seeing results.And that’s when it hit me: Showing up isn’t the same as growing. So I joined a new gym. I hired a coach. I got serious about
Case Study: Raising Visibility During an Acquisition
How a Wisconsin manufacturing company used values-driven communication to build trust and momentum during a strategic acquisition When a Wisconsin-based manufacturer was ready to grow through acquisition, the executive team knew they needed more than legal paperwork and financial due diligence.
30+ Social Media Content Ideas for Small Businesses: B2B, Retail, and Service-Based Strategies That Actually Work
If coming up with what to post on social media feels harder than running your business—you're not alone. Whether you're a solopreneur, managing a small team, or juggling marketing on top of everything else, content creation shouldn't be a full-time job. You need posts that connect, convert, and
Building Careers and Brands: A Collaborative Workshop at Lawton
📍 Wednesday, May 14, 2025🕝 1:30–3:30 PM📌 The C.A. Lawton Co., 1950 Enterprise Drive, De Pere, WI The C.A. Lawton Co., in partnership with the De Pere Area Chamber of Commerce and Bay Area Workforce Development Board, is hosting a free, public Career Building & LinkedIn Workshop—and you’re
What I Learned Judging a National Communications Contest
This month, I had the privilege of judging a national communications contest. While I can’t share the names of the organizations involved, I can tell you this: reviewing dozens of campaigns gave me a bird’s-eye view of what’s working in communications today—and what still needs work. If you’re in
Terra helps NEW Manufacturing Alliance flex their marketing
"Flex Your Marketing" author Terra L. Fletcher was a recent guest on NEW Manufacturing Insights the official podcast of the NEW Manufacturing Alliance and Insight on Manufacturing magazine, co-hosted by Ann Franz and Kate Bruns. Terra stopped by the studio to discuss some of the biggest marketing