Now is the time to plan for 2023! If you’re working on your marketing and communications calendar, here are a few things to consider. Video is growing, and influencer marketing will continue to help companies access niche audiences. If you’re looking to cut back on ad spending, consider
Life has Changed, Has your Marketing?
I don’t know my mom’s phone number. She changed it years ago, and I just saved it on my phone. There’s no need for names like 1-800-WHAT-I-DO (or 800 numbers, unless they’re already established). We call long distance without extra charges. All we remember is the company’s name. We ask Siri to
What to Look for in a CMO
Skills to Look For Ideally, a CMO will possess analytical, creative, technology, and interpersonal skills. The CMO should be involved in pricing, market research, and business development. They should have tech prowess enough to evaluate customer-facing technology such as mobile app and website
How’s Your Website?
Fletcher Consulting has redesigned and redeveloped several existing websites and created a few brand new websites recently. Here are a few examples.
What I Learned from Judging Websites
As a web developer, I perform website reviews for clients and potential clients. I give my opinion on site design, functionality, traffic, mobile responsiveness, ability to address visitor needs, and effectiveness as part of the overall marketing plan. And because I’m a writer, I notice
Brand Yourself in De Pere Tomorrow!
Terra L. Fletcher will be discussing personal sovereignty, the hierarchy for personally making career path decisions, when to say no, an how to use websites, body language, and LinkedIn to brand yourself at tomorrow's Business Brew in De Pere, Wisconsin. Name: Morning Business
Fletcher Consulting Client Successes in 2015
Fletcher Consulting achieved great things on behalf of their clients in 2015. Notice the improvement in visibility, social media engagement, and even design. Please subscribe to this channel to see what Fletcher Consulting does next! Thank you for a great year! May 2016 bring you much success!
Terra L. Fletcher Makes Brand Ambassadors at College of Menominee Nation
Wednesday March 11, 2015 Terra L. Fletcher offered "Turning Employees into Brand Ambassadors" at the College of Menominee Nation in Keshena, Wisconsin. The class was offered FREE to participants. Many who work for the college attended as did area business owners, managers, and