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Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

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Communication

Sell More, Hire Better: Start by Getting Clear on Your Values

September 15, 2025

Why Marketing Isn’t Your Real Problem In 2019, I wrote that most business problems—poor sales, high turnover, a weak reputation—are really communication problems. I was wrong. It goes deeper than that. You can’t fix a communication issue if you don’t know what you stand for in the first

Case Study: Raising Visibility During an Acquisition

July 10, 2025

How a Wisconsin manufacturing company used values-driven communication to build trust and momentum during a strategic acquisition When a Wisconsin-based manufacturer was ready to grow through acquisition, the executive team knew they needed more than legal paperwork and financial due diligence.

How Job Seekers Can Flex Their Social Presence Without Wasting Hours Online

August 27, 2024

Crafting a personal brand is a strategic approach to managing your perception, especially online. Whether actively seeking a job or looking to advance in your current career, building a solid personal brand can set you apart in a crowded marketplace. But how can you craft a personal brand without

Using Improv Skills to Communicate More Effectively at Work

February 10, 2021

I was pleasantly surprised to see the value of applying improv skills to the workplace and our everyday lives. Angela Prestil recently presented “Using Improv Skills to Boost Creativity” at Speakers Helping Speakers, a quarterly virtual event. Angela taught us that the “yes and…” technique helps us

Develop your Supervisory Leadership Skills

February 17, 2020

Terra L. Fletcher will be offering two classes at the University of Wisconsin Green Bay as part of the Supervisory Leadership Certificate program. The classes will be held at the Startup Hub, 2701 Larsen Road, Green Bay, WI 54303. Interpersonal Communication From Collaboration to Conflict

Develop Your Internal Leadership Capacity and Art of Persuasion

November 18, 2019

Terra L. Fletcher will present at the Northcentral Technical College, Center for Health Sciences (Room 1004B · 1000 W Campus Dr, Wausau, Wisconsin) on Tuesday, February 25, 2020 - 9:00 A.M. - 12:00 P.M. Do you find it a challenge to take the lead in meetings or stand up for your ideas? Do you

Leading Without Authority

March 18, 2019

Terra L. Fletcher will present Leading Without Authority and Assertive and Confident Communication at Administrative Professionals Conference in Green Bay, Wisconsin on April 24, 2019. Administrative Professionals Conference KI Convention Center/Hyatt RegencyGreen Bay, WIApril 24,

N.E.W. Women’s Business Summit Recap

March 15, 2019

Friday, March 8, 2019, Terra L. Fletcher attended the 2nd annual N.E.W. Women's Business Summit. It was even better than the first! From the moment you entered the conference center you could feel the energy and excitement. This was a crowd willing and ready to develop personally and professionally.

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