Start with who you are and what matters most. Then use that to shape everything else. We like to put people in boxes. It’s a shortcut our brains use to make sense of the world. Marketers do it, too. We segment audiences by age, income, gender, or geography because it’s supposed to improve
Sell More, Hire Better: Start by Getting Clear on Your Values
Why Marketing Isn’t Your Real Problem In 2019, I wrote that most business problems—poor sales, high turnover, a weak reputation—are really communication problems. I was wrong. It goes deeper than that. You can’t fix a communication issue if you don’t know what you stand for in the first
What Your Customers Really Value
What Your Customers Really Value: Understanding the VALS Framework Have you ever wondered why some marketing messages connect instantly, while others fall flat—even when the product is exactly what someone needs? The difference is values. People buy for emotional reasons first, and
Start Now: Leading with Values Isn’t Reserved for the C-Suite
Based on insights from From Values to Action by Harry Kraemer Too many professionals think they have to “wait their turn” before making a real impact—wait until they get the title, the bigger team, the right platform. But From Values to Action reminds us that leadership isn’t about title. It’s
Sustainability, Hats, and Secondhand Shopping
I was in a specialty shop. It was snowing outside. I was wearing a hat. A store employee told me she liked my hat and asked where I got it. I told her the name of the secondhand store where I found it. She huffed, told me she would never walk into that store, and walked away. As a business
Fletcher Consulting’s Day of EmpowHERment
Terra L. Fletcher, owner of Fletcher Consulting, attended N.E.W. Women's Business Summit on March 8, 2018 in Green Bay, Wisconsin. Nearly 200 gathered to grow personally and professionally. About the Summit Hosted by The Small Business Initiative, the N.E.W. Women’s Summit is Northeastern
Language to Lead at Masonite
Terra L. Fletcher to present The Language to Lead for employees of Masonite, door manufacturer in Algoma, Wisconsin, on Tuesday May 31, 2016. Masonite lives their values. Their website says, "Our Values, the bedrock of Masonite, represent the behaviors that we expect from all Employees: Integrity,
Brand Yourself in De Pere Tomorrow!
Terra L. Fletcher will be discussing personal sovereignty, the hierarchy for personally making career path decisions, when to say no, an how to use websites, body language, and LinkedIn to brand yourself at tomorrow's Business Brew in De Pere, Wisconsin. Name: Morning Business