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Fletcher Consulting

Fletcher Consulting

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

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Customer Retention

Marketing Tips for Retail

December 18, 2023

How can you ensure your retail marketing is effective? Be there physically, be there digitally, invest in your employees, try influencer marketing, partner with other businesses, and offer free Wi-Fi. Retail shoppers seek convenience, hours, product availability, and customer service. The perennial

How to do Marketing During a Merger

December 8, 2023

Is your company going through a rebrand, merger, acquisition, or other brand transition? How do you know where to start? Having helped ten companies in the last five years go through successful rebrands, I’ve got some ideas to make your transition smooth. Here’s a marketing and communication

Terra L. Fletcher to Speak at International Spa Association Conference

July 22, 2019

Terra will be speaking at the ISPA Conference and Expo on Friday September 13, 2019 in Las Vegas, Nevada at the Venetian. 20 Social Media Strategies for 2020 You’ve been doing social media for years but are you getting the results you want? Has your social media presence fallen into a rut?

Fletcher to Present at Smart Customer Service 2018: What Millennials Want in the Workplace (And Why You Should Start Giving It To Them)

February 19, 2018

Terra L. Fletcher will present at Smart Customer Service 2018 on April 10, 2018. What Millennials Want in the Workplace (And Why You Should Start Giving It to Them) Terra Fletcher, Founder & Marketing Consultant, Fletcher Consulting Millennials are now the largest generation in the workforce,

Updated Recommended Reading List

September 19, 2016

Updated by popular demand. Terra L. Fletcher recommends some of her favorite books. Italicized are must reads. Recommended Reading List Business owners, entrepreneurs, supervisors, managers, human resources professionals, and customer service representatives who deal with people all day long may

Fletcher Consulting Client Successes in 2015

January 15, 2016

Fletcher Consulting achieved great things on behalf of their clients in 2015. Notice the improvement in visibility, social media engagement, and even design. Please subscribe to this channel to see what Fletcher Consulting does next! Thank you for a great year! May 2016 bring you much success!

The Fletcher Consulting Difference

August 5, 2014

How is Fletcher Consulting’s social media management different? Writers are native to the United States English is our writers’ first language We measure effectiveness and response rates Fletcher Consulting improves over time as we adjust to your audience’s feedback We don’t just post,

Social Media Management

July 24, 2014

Social media marketing is effective, but it’s time consuming and there’s a (sometimes steep) learning curve involved. If you’re struggling with finding the time, the voice, or the content to keep up with social media, we understand. Since 2007, we’ve worked with hundreds of small business owners

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Read Recent Articles

  • 30+ Social Media Content Ideas for Small Businesses: B2B, Retail, and Service-Based Strategies That Actually Work
  • Building Careers and Brands: A Collaborative Workshop at Lawton
  • What I Learned Judging a National Communications Contest
  • Terra Featured on “Over a Pint” Marketing Podcast
  • PRSA Member Spotlight: Insights from a Fractional CMO and Author

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