How can you ensure your retail marketing is effective? Be there physically, be there digitally, invest in your employees, try influencer marketing, partner with other businesses, and offer free Wi-Fi. Retail shoppers seek convenience, hours, product availability, and customer service. The perennial
How to do Marketing During a Merger
Is your company going through a rebrand, merger, acquisition, or other brand transition? How do you know where to start? Having helped ten companies in the last five years go through successful rebrands, I’ve got some ideas to make your transition smooth. Here’s a marketing and communication
Sustainability, Hats, and Secondhand Shopping
I was in a specialty shop. It was snowing outside. I was wearing a hat. A store employee told me she liked my hat and asked where I got it. I told her the name of the secondhand store where I found it. She huffed, told me she would never walk into that store, and walked away. As a business
Save $100 on Smart Customer Service
Use code TFF18, to receive a $100 discount on top of whatever the current conference discount is when you sign up. For example, the ‘Early Bird’ ($200 discount) discount will be active until March 8, 2018. Receive the $200 Early Bird discount PLUS an additional $100 discount off your conference
Fletcher to Present at Smart Customer Service 2018: What Millennials Want in the Workplace (And Why You Should Start Giving It To Them)
Terra L. Fletcher will present at Smart Customer Service 2018 on April 10, 2018. What Millennials Want in the Workplace (And Why You Should Start Giving It to Them) Terra Fletcher, Founder & Marketing Consultant, Fletcher Consulting Millennials are now the largest generation in the workforce,
Recommended Reading
My Grandma said we should learn something new each day. I agree. Learn something new. Read a book. Here are some I like. Marketing The Tipping Point by Malcolm Gladwell All Marketers are Liars Tell Stories by Seth Godin United we Brand by Mike Moser Advertising Campaign Strategy by
Terra to Speak at Wisconsin Builders Foundation 2016 Executive Officers Summit
Terra L. Fletcher to present Practical Promotion for your Association at the 2016 Executive Officers Summit hosted by the Wisconsin Builders Foundation in partnership with the Wisconsin Builders Association. Terra will present on Wednesday September 28, 2016 1pm to 2:45pm in the Lodge Lounge at the
Updated Recommended Reading List
Updated by popular demand. Terra L. Fletcher recommends some of her favorite books. Italicized are must reads. Recommended Reading List Business owners, entrepreneurs, supervisors, managers, human resources professionals, and customer service representatives who deal with people all day long may