1. Build a strong employer brandEmployers in Wisconsin and around the U.S. still struggle to find the right talent. How can you compete in this global marketplace? Be transparent about your company’s values and work environment. Update your careers page, share real employee stories, and highlight
Marketing Tips for Non-Profits
Your non-profit needs to build awareness, promote your cause or service, fundraise, encourage membership and contribution, and recruit and engage volunteers, all while driving change. How do you do that? Tell Your Story Non-profits need to tell their story. Storytelling gives voice to those in
What Do I See for 2023?
Now is the time to plan for 2023! If you’re working on your marketing and communications calendar, here are a few things to consider. Video is growing, and influencer marketing will continue to help companies access niche audiences. If you’re looking to cut back on ad spending, consider
Terra to Speak at Wisconsin Builders Foundation 2016 Executive Officers Summit
Terra L. Fletcher to present Practical Promotion for your Association at the 2016 Executive Officers Summit hosted by the Wisconsin Builders Foundation in partnership with the Wisconsin Builders Association. Terra will present on Wednesday September 28, 2016 1pm to 2:45pm in the Lodge Lounge at the
Terra L. Fletcher Makes Brand Ambassadors at College of Menominee Nation
Wednesday March 11, 2015 Terra L. Fletcher offered "Turning Employees into Brand Ambassadors" at the College of Menominee Nation in Keshena, Wisconsin. The class was offered FREE to participants. Many who work for the college attended as did area business owners, managers, and
Social Media Management
Social media marketing is effective, but it’s time consuming and there’s a (sometimes steep) learning curve involved. If you’re struggling with finding the time, the voice, or the content to keep up with social media, we understand. Since 2007, we’ve worked with hundreds of small business owners
Fletcher Partners with FVTC
Through partnerships with Fox Valley Technical College and Northeast Wisconsin Technical College Terra L. Fletcher will be teaching Marketing Made Lean. The Entrepreneur Resource Center at NWTC will be working with Fletcher to present this four part series in Shawano, Wisconsin. The course will also