Skills to Look For Ideally, a CMO will possess analytical, creative, technology, and interpersonal skills. The CMO should be involved in pricing, market research, and business development. They should have tech prowess enough to evaluate customer-facing technology such as mobile app and website
What a 2021 Website Competition Can Teach You About Updating Your Website
As a web developer, I improve website design and functionality, increase traffic, and ensure mobile responsiveness. Because of my marketing background, I know how to address visitors’ needs quickly and judge your site’s effectiveness as part of the overall marketing plan. Because I’m a writer (and
How’s Your Website?
Fletcher Consulting has redesigned and redeveloped several existing websites and created a few brand new websites recently. Here are a few examples.
Email Marketing Tips
Sending regular newsletters builds your relationships with your audience, establishes your authority as a subject matter expert, and boosts sales. Email marketing is not new, but it is just as effective as ever. For at least a decade, I’ve been saying that email marketing has a $40 Return on
21 Social Media Tips for 2021
Set Goals I’m not saying we’ll accurately predict 2021. At the same time, set goals in terms of followers, reach, engagement, and social media referrals to your website. If you don’t know where to start, look at your numbers for the previous 12 months. What % of sales increase have you budgeted?
ISPA Conference Review
Terra L. Fletcher spoke at the ISPA (International Spa Association) Conference and Expo on Friday, September 13, 2019, in Las Vegas, Nevada at the Venetian. It quickly became one of her favorite conferences, not just because of the samples and makeovers, but because of the beautiful people, inside
Terra L. Fletcher to Speak at International Spa Association Conference
Terra will be speaking at the ISPA Conference and Expo on Friday September 13, 2019 in Las Vegas, Nevada at the Venetian. 20 Social Media Strategies for 2020 You’ve been doing social media for years but are you getting the results you want? Has your social media presence fallen into a rut?
What I Learned from Judging Websites
As a web developer, I perform website reviews for clients and potential clients. I give my opinion on site design, functionality, traffic, mobile responsiveness, ability to address visitor needs, and effectiveness as part of the overall marketing plan. And because I’m a writer, I notice