Start with who you are and what matters most. Then use that to shape everything else. We like to put people in boxes. It’s a shortcut our brains use to make sense of the world. Marketers do it, too. We segment audiences by age, income, gender, or geography because it’s supposed to improve
Professional Headshots: Build Trust Without the Filters
People want to know who they’re working with. Whether you sell to manufacturers, lead a B2B team, or meet clients daily, your face is part of your brand. A professional, authentic headshot on your website and LinkedIn isn’t vanity—it’s trust infrastructure. Why Headshots Matter (Especially in
Start Now: Leading with Values Isn’t Reserved for the C-Suite
Based on insights from From Values to Action by Harry Kraemer Too many professionals think they have to “wait their turn” before making a real impact—wait until they get the title, the bigger team, the right platform. But From Values to Action reminds us that leadership isn’t about title. It’s
Building Careers and Brands: A Collaborative Workshop at Lawton
📍 Wednesday, May 14, 2025🕝 1:30–3:30 PM📌 The C.A. Lawton Co., 1950 Enterprise Drive, De Pere, WI The C.A. Lawton Co., in partnership with the De Pere Area Chamber of Commerce and Bay Area Workforce Development Board, is hosting a free, public Career Building & LinkedIn Workshop—and you’re
How Job Seekers Can Flex Their Social Presence Without Wasting Hours Online
Crafting a personal brand is a strategic approach to managing your perception, especially online. Whether actively seeking a job or looking to advance in your current career, building a solid personal brand can set you apart in a crowded marketplace. But how can you craft a personal brand without
Terra to Speak to Professional Women about Personal Branding
Terra L. Fletcher will speak on Personal Branding at the Sheboygan Chapter of the Professional Women's Connection on Wednesday, November 21, 2018. Register by Friday, November 16th! November Monthly Meeting - Sheboygan Chapter When: Wednesday, November 21, 2018, 12:00 PM until 1:30