How a Wisconsin manufacturing company used values-driven communication to build trust and momentum during a strategic acquisition When a Wisconsin-based manufacturer was ready to grow through acquisition, the executive team knew they needed more than legal paperwork and financial due diligence.
Lessons Learned From a Marketing Contest
It's that time of year when I am asked to judge a marketing contest. For confidentiality reasons, I won't reveal details of the contest, but what I will share is the lessons learned. I always watch for trends, patterns, highlights, and opportunities for improvement. 1. Print is Strong The
2015 Testimonials
Here is a collection of a few of the nice things said about Terra in 2015. Terra is a marketing consultant and corporate trainer specializing in helping businesses be more profitable by improving communication within the organization, between management and employees. She also teaches customer
Fletcher Consulting 2015 Year in Review
2015 was a great year for Fletcher Consulting! With 23 consulting clients, 25 speaking engagements, 10 venues, and 2 certifications - Terra was very productive! She donated her time for 5 non-profits, joined the Association for Talent Development, and attended a Cyber Security conference. Stay
Community Alternatives Brought Up-to-Date by Fletcher Consulting
Community alternatives is committed to providing integrated community supports to anyone experiencing intellectual or developmental disabilities. There previous website did not reflect the professionalism of the organization, wasn't mobile ready, and did not allow the staff to easily
Social Media Services
Overview of Social Media Services Fletcher Consulting can provide these social media marketing services: Engaging social content that matches your business’s image Full-service social media management services Social media marketing analytics and monthly performance reporting Custom
Video Marketing
Video has become an integral part of consumer research and web surfing. YouTube receives one billion unique visitors each month. There are informational videos, tutorial clips, and plenty of videos that push the limits further than their television counterparts. While they all serve a different
Local Ads That Work
I always liked advertising. My favorite part of movies is the previews. I page through magazines just to see which ads catch my eye. As a child I would mentally scramble the letters on billboards to see what other combinations I could make from the words on them. When a local ad catches my eye, I