Now is the time to plan your marketing for 2024. Let’s look at current trends and get some inspiration for scheduling content. The Role of AI Will Grow AI is quickly changing how marketers spend their time. Gone are the days of designing ads and social media images layer by layer in Adobe.
Lessons Learned From a Marketing Contest
It's that time of year when I am asked to judge a marketing contest. For confidentiality reasons, I won't reveal details of the contest, but what I will share is the lessons learned. I always watch for trends, patterns, highlights, and opportunities for improvement. 1. Print is Strong The
Decode Marketing Jargon
Working with professional marketers, investors, and executives is one of the best ways to improve your business. But to ask the right questions and choose the right professionals, you'll need to understand some marketing vocabulary. Here's a little jargon to help you communicate more
Build a Basic Website
Many small business owners and freelancers get stuck trying to create their own websites. They fall into the trap of wasting time and spending too much money. Here's my time and money-saving formula for creating a nice website, fast. First of all, yes, you need a website. A website will
What Do I See for 2023?
Now is the time to plan for 2023! If you’re working on your marketing and communications calendar, here are a few things to consider. Video is growing, and influencer marketing will continue to help companies access niche audiences. If you’re looking to cut back on ad spending, consider
How to Navigate Copyright Law
*Please note that I am not a lawyer, nor is this intended to be legal advice. I’m just a writer and designer who has seen too many people use images and other art that doesn’t belong to them. If someone created it, it’s copyrighted. Keep that simple maxim in mind, and save yourself much
Using Improv Skills to Communicate More Effectively at Work
I was pleasantly surprised to see the value of applying improv skills to the workplace and our everyday lives. Angela Prestil recently presented “Using Improv Skills to Boost Creativity” at Speakers Helping Speakers, a quarterly virtual event. Angela taught us that the “yes and…” technique helps us
21 Social Media Tips for 2021
Set Goals I’m not saying we’ll accurately predict 2021. At the same time, set goals in terms of followers, reach, engagement, and social media referrals to your website. If you don’t know where to start, look at your numbers for the previous 12 months. What % of sales increase have you budgeted?