In case you don't follow me on Twitter. Catch a recap of my comments from the big game's only game this year, the #brandbowl. How did brands spend $4mil in 30 seconds? Let's find out. Observations There were lots of car/truck commercials! Maserati, Audi, Hyundai, Chevy, and that's just from
FREE Marketing Workshop in Keshena, WI
Marketing Starts with a “V” Date: January 22, 2014 Time: 6:00 – 8:00 PM Location: College of Menominee Nation – Culture Building Instructor: Terra L. Fletcher – Fletcher Consulting People like to think they make purchasing decisions rationally. We don’t. Understanding the basics of marketing
How iPhone and iPad Users Want to Buy Clothes
ModCloth is offering old looks on new screens. They feature soda-fountain dresses and retro-print skirts via their app. App users visit the site six times as often and spend more than twice as much per purchase than those using the full site. Cute product names seem to work in their favor, too.
Your First Consultation with Fletcher Consulting, What you Need to Know
It’s Free! Your first consultation with Fletcher Consulting is free of charge. There is no obligation. No strings attached. We’ll meet with you face-to-face, via Skype, or over the phone. You Don’t Need to Know Everything Your first consultation is a great place to start if you don’t know where
Tech Sells Best in Person
The competition to win the smartphone market is fierce. Motorola’s new Moto X is a perfectly good device that’s entered the running. But having a good device is not enough to win. (If you build a better mousetrap, people will NOT beat a path to your door. those days are over!) To win today you need
The Mustard Museum, a Destination Business
We were driving around the Madison area when I asked my husband to stop. I remembered visiting the World Famous Mustard Museum with my family as a child. My father was an excellent cook and this was his idea of a family outing. What impressed me about the Mustard Museum was although the museum in
Caught in the Act of Communication
Savor the Sweat EWWW! I enjoy working out and I work out hard (3rd place in last Saturday’s 5K, thank you very much), but I don’t think anyone wants to “savor” sweat. Sure, it feels good to earn your shower, but this is too far Gatorade. Then again, it got me talking about it. And maybe most
Sites to Watch: Upworthy
Upworthy doesn't produce videos or create documentaries. They take existing media, add some sharing tools, promote it among their subscribers, and watch it go viral. Businessweek called Upworthy, “The viral media site that optimizes optimism.” Whatever people are passionate about, the most