If coming up with what to post on social media feels harder than running your business—you're not alone. Whether you're a solopreneur, managing a small team, or juggling marketing on top of everything else, content creation shouldn't be a full-time job. You need posts that connect, convert, and
Building Careers and Brands: A Collaborative Workshop at Lawton
📍 Wednesday, May 14, 2025🕝 1:30–3:30 PM📌 The C.A. Lawton Co., 1950 Enterprise Drive, De Pere, WI The C.A. Lawton Co., in partnership with the De Pere Area Chamber of Commerce and Bay Area Workforce Development Board, is hosting a free, public Career Building & LinkedIn Workshop—and you’re
How Job Seekers Can Flex Their Social Presence Without Wasting Hours Online
Crafting a personal brand is a strategic approach to managing your perception, especially online. Whether actively seeking a job or looking to advance in your current career, building a solid personal brand can set you apart in a crowded marketplace. But how can you craft a personal brand without
Terra helps NEW Manufacturing Alliance flex their marketing
"Flex Your Marketing" author Terra L. Fletcher was a recent guest on NEW Manufacturing Insights the official podcast of the NEW Manufacturing Alliance and Insight on Manufacturing magazine, co-hosted by Ann Franz and Kate Bruns. Terra stopped by the studio to discuss some of the biggest marketing
Marketing Tips for Retail
How can you ensure your retail marketing is effective? Be there physically, be there digitally, invest in your employees, try influencer marketing, partner with other businesses, and offer free Wi-Fi. Retail shoppers seek convenience, hours, product availability, and customer service. The perennial
How to do Marketing During a Merger
Is your company going through a rebrand, merger, acquisition, or other brand transition? How do you know where to start? Having helped ten companies in the last five years go through successful rebrands, I’ve got some ideas to make your transition smooth. Here’s a marketing and communication
Terra Talks 2024 Marketing Tips and Trends
Now is the time to plan your marketing for 2024. Let’s look at current trends and get some inspiration for scheduling content. The Role of AI Will Grow AI is quickly changing how marketers spend their time. Gone are the days of designing ads and social media images layer by layer in Adobe.
What Do I See for 2023?
Now is the time to plan for 2023! If you’re working on your marketing and communications calendar, here are a few things to consider. Video is growing, and influencer marketing will continue to help companies access niche audiences. If you’re looking to cut back on ad spending, consider