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Fletcher Consulting

Fletcher Consulting

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

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Social Media

Dos and Don’ts of LinkedIn Messaging

November 1, 2021

We’ve all gotten them, messages obviously from bots. In fact, some of us ignore LinkedIn DMs almost as much as we ignore Twitter DMs. So how can you best utilize this professional networking tool? About LI Messaging and InMail LinkedIn messaging allows you to direct message your first-degree

21 Social Media Tips for 2021

October 26, 2020

Set Goals I’m not saying we’ll accurately predict 2021. At the same time, set goals in terms of followers, reach, engagement, and social media referrals to your website. If you don’t know where to start, look at your numbers for the previous 12 months. What % of sales increase have you budgeted?

ISPA Conference Review

September 19, 2019

Terra L. Fletcher spoke at the ISPA (International Spa Association) Conference and Expo on Friday, September 13, 2019, in Las Vegas, Nevada at the Venetian. It quickly became one of her favorite conferences, not just because of the samples and makeovers, but because of the beautiful people, inside

Terra L. Fletcher to Speak at International Spa Association Conference

July 22, 2019

Terra will be speaking at the ISPA Conference and Expo on Friday September 13, 2019 in Las Vegas, Nevada at the Venetian. 20 Social Media Strategies for 2020 You’ve been doing social media for years but are you getting the results you want? Has your social media presence fallen into a rut?

What I Learned from Judging Websites

April 29, 2019

As a web developer, I perform website reviews for clients and potential clients. I give my opinion on site design, functionality, traffic, mobile responsiveness, ability to address visitor needs, and effectiveness as part of the overall marketing plan. And because I’m a writer, I notice

Are Your Kids Safe Online?

February 11, 2019

Join Terra L. Fletcher and a panel of experts to learn secrets for keeping your kids safe online. Parent, teachers, and caregivers will want to attend this panel to hear what other parents have to say. Experts on the panel include digital marketers, gamers, social media consultants, a Twitch

Writers, Join Terra at UntitledTown!

April 13, 2018

Terra L. Fletcher will be presenting at UntitledTown Book and Author Festival in Green Bay, Wisconsin April 21st and 22nd.Her schedule can be found online. UntitledTown is an annual book and author festival in Green Bay, Wisconsin that promotes all aspects of book culture.

Terra’s Spring 2017 Schedule

November 21, 2016

3 Simple Steps to Improve Marketing NWTC 8:30am-11:30am 7-Mar-17 Develop Your Marketing and Editorial Calendar NWTC 8a-12p 4-Apr-17 1 Day Marketing Plan NWTC 8a-4p 4/11/2017 Assertive and Confident Communication NWTC 8am-12pm 7-Feb-17 Business Writing Basics for

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  • PRSA Member Spotlight: Insights from a Fractional CMO and Author

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