According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days. 22% of U.S. small businesses plan to post a video in the next 12 months according to BIA/Kelsey. When it comes to the nature of video content, comedy is most favored, garnering 39% of
How iPhone and iPad Users Want to Buy Clothes
ModCloth is offering old looks on new screens. They feature soda-fountain dresses and retro-print skirts via their app. App users visit the site six times as often and spend more than twice as much per purchase than those using the full site. Cute product names seem to work in their favor, too.
Go Long. Is Medium the End of Microblogs?
Was it Mark Twain who said, “I’d have written you a shorter letter if I’d had more time?” One of the golden rules of good writing is to cut out the superfluous. This should be even more important today as attention spans continue to shrink. You have six seconds before someone leaves your website.
Caught in the Act of Communication
Savor the Sweat EWWW! I enjoy working out and I work out hard (3rd place in last Saturday’s 5K, thank you very much), but I don’t think anyone wants to “savor” sweat. Sure, it feels good to earn your shower, but this is too far Gatorade. Then again, it got me talking about it. And maybe most
Sites to Watch: Upworthy
Upworthy doesn't produce videos or create documentaries. They take existing media, add some sharing tools, promote it among their subscribers, and watch it go viral. Businessweek called Upworthy, “The viral media site that optimizes optimism.” Whatever people are passionate about, the most