People ask me daily how I choose where to spend my marketing dollars. So, let’s start with the non-negotiables and the most affordable. Get a Website A website legitimizes you and provides a place to store your content, direct your customers, and sell stuff. A website is the only digital space
How to do Marketing During a Merger
Is your company going through a rebrand, merger, acquisition, or other brand transition? How do you know where to start? Having helped ten companies in the last five years go through successful rebrands, I’ve got some ideas to make your transition smooth. Here’s a marketing and communication
Build a Basic Website
Many small business owners and freelancers get stuck trying to create their own websites. They fall into the trap of wasting time and spending too much money. Here's my time and money-saving formula for creating a nice website, fast. First of all, yes, you need a website. A website will
What a 2021 Website Competition Can Teach You About Updating Your Website
As a web developer, I improve website design and functionality, increase traffic, and ensure mobile responsiveness. Because of my marketing background, I know how to address visitors’ needs quickly and judge your site’s effectiveness as part of the overall marketing plan. Because I’m a writer (and
How’s Your Website?
Fletcher Consulting has redesigned and redeveloped several existing websites and created a few brand new websites recently. Here are a few examples.
What I Learned from Judging Websites
As a web developer, I perform website reviews for clients and potential clients. I give my opinion on site design, functionality, traffic, mobile responsiveness, ability to address visitor needs, and effectiveness as part of the overall marketing plan. And because I’m a writer, I notice
Community Alternatives Brought Up-to-Date by Fletcher Consulting
Community alternatives is committed to providing integrated community supports to anyone experiencing intellectual or developmental disabilities. There previous website did not reflect the professionalism of the organization, wasn't mobile ready, and did not allow the staff to easily
Tuning Shop, Chamber of Commerce, and Young Professional’s Websites
Saypro The Shawano Area Young Professionals group is a brand new branch of the Shawano Area Chamber of Commerce. Fletcher Consulting designed a brand new website for the non profit (at a reduced rate). The simple site was designed with a younger demographic in mind. Recent posts are on the homepage