What Is It?
Fletcher Consulting’s Marketing Advisor program provides your team with an ongoing senior-level marketing coach who brings 14 years of marketing experience to support your internal marketing team or whoever is responsible for your company’s marketing and communication.
How Does it Work?
MA is a smaller scope than a Fractional CMO service. Most Fletcher Consulting MA clients require 5-10 hours per month and start with a six-month contract. Terra will work with you one-to-one on your marketing strategy and execution.
What are the Key Services Fletcher Provides?
- Terra guides the development of marketing principles, strategies, and tactics to help achieve brand awareness and business growth.
- She supports regular knowledge sharing and participates in discussions with development team members and internal key stakeholders (usually once/week or once/month depending on your needs).
- Thorough review of your existing sales and marketing efforts and budget.
- Helps define essential marketing and revenue-focused performance metrics.
- Monthly reports of key metrics to show progress toward goals.
- Recommends additional contract, agency, or vendor resources as appropriate.
- Marketing advisor engagements are customized to the business needs and goals.
What are the Benefits of Working with a Marketing Advisor?
Terra brings her unique perspective to help you define, articulate, and document your organization’s vision, mission, goals, and strategic initiatives. She’ll evaluate your current business direction and help you create a communication and marketing plan to help you get where you want to be.
Who Needs One?
Fletcher Consulting’s MA program is best suited to companies with some satisfaction of their brand communication, but those that need a fresh perspective and a jumpstart to improve their marketing and communication engagement.
How Can I Learn More?
Contact Terra directly to discuss your specific growth goals and business needs. Together we’ll determine if a marketing advisor engagement might be right for your business.