Brand Strategy Perception is reality. What do your customers/prospects think of your business? What do you want them to think? Is there a difference between the two? Research – Insight – Strategy Fletcher Consulting can help you launch a new brand or revitalize a stagnant one. We have the
The Mustard Museum, a Destination Business
We were driving around the Madison area when I asked my husband to stop. I remembered visiting the World Famous Mustard Museum with my family as a child. My father was an excellent cook and this was his idea of a family outing. What impressed me about the Mustard Museum was although the museum in