Terra L. Fletcher will present the opening keynote for Frak 2023, A Conference for Fractional Executives And Those That Need Them. When: October 24-25, 2023 Where: Mosaic Venue in Minneapolis, Minnesota Register: FractionalConference.com About the Keynote As an experienced
Marketing and Advertising for Mergers and Acquisitions
That's right, Terra L. Fletcher does M&A for M&A. Communicating through a transition is crucial; you need to tell employees, vendors, customers, and the community that a company is changing hands. You must answer “What’s next?”, allay fears, and create relationships. How do you minimize
What to Look for in a CMO
Skills to Look For Ideally, a CMO will possess analytical, creative, technology, and interpersonal skills. The CMO should be involved in pricing, market research, and business development. They should have tech prowess enough to evaluate customer-facing technology such as mobile app and website