Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

In case you don’t follow me on Twitter. Catch a recap of my comments from the big game’s only game this year, the #brandbowl. How did brands spend $4mil in 30 seconds? Let’s find out.

Observations

There were lots of car/truck commercials! Maserati, Audi, Hyundai, Chevy, and that’s just from memory.

The hashtags win! Just before I began tweeting I came across this helpful tweet. It allowed me to see what others were talking about and I used a variety of these hashtags, too.

This was my favorite response.  

  Here’s a great review of the most successful Twitter conversations around the big game’s big ads from Copypress. This Top 10 list comes from Monika Runstrom.

Top 10 Superbowl 2014 Ad Hashtags:

#esurancesave30 — 1,430,328 tweets #bestbuds — Budweiser — 84,410 tweets #CaptainAmerica — Captain America Movie — 48,553 tweets #hugfest — Honda — 30,607 tweets #AmericaIsBeautiful — Coca Cola — 29,725 #jackisback — 24 TV Show — 28,834 tweets #beckhamforhm — H&M — 17,629 tweets #saluteahero — Budweiser 17,643 tweets (although the hashtag on the commercial was #Salute a Hero) #doritos — Doritos — 14,070 tweets

Penney’s and Mittens

Here was a side conversation that took place during the game. Penney’s tweeted something ridiculous. They weren’t drunk tweeting, just wearing mittens. Didn’t work for me, but did get a lot of attention without the expense.

My Faves and Other Comments

What should be considered a favorite is what is remembered and what will help the company get closer to their goal for the $4mil spent. We aren’t measuring pure ROI here, folks!

Doritos

Doritos commercials are entertaining!

 Bud

I know everyone loved Best Buds. And though I tried really hard NOT to watch the commercials in advance, somehow I saw this one twice beforehand. Sorry Bud, ruined it for my.

Genesis

Yes, that was a Mitsuibishi Evolution that Genesis almost took out in the Hyundai commercial. It caught my eye because I have an EVO (well, my husband does). But this commercial made it’s point.

 

GoDaddy

I’m not a fan of GoDaddy when it comes to their website and hosting services. Not may favorite company to deal with. But I am pleased at how far their commercials have come. (Sorry, Danica.) And CHEERS! to Gwen!

  TMobile

I liked this commercial. Tebow is so very recognizable to this audience, what I worry about here is if the commercial aligned itself with the brand. I remembered Tebow and no contract, but not so much TMobile. (Three things is a lot to remember in 30 seconds, especially whilst at a friends house where things are rowdy and I’ve had a glass of wine.)

  H&M

I had the same problem with David Beckham. H& helloooo!

Spiderman

Movie previews don’t always rank very highly for me, but this one did. (My brother owns Chimney Mechanix.)

ESurance

This one aired right after the game.


I’d like to hear your thoughts. Comment below or on Twitter.

Fletcher Consulting

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terra@fletcherconsulting.com 
518 S. Union Street Shawano, WI 54166
(715) 584-6773