Terra L. Fletcher was recently featured in The New Business Review, a quarterly publication from The Business News that highlights ideas, problem-solving, and leadership perspectives from Wisconsin’s business community. Her article, “Your Company’s Reputation Is Hiring,” explores a question more
SEO Isn’t Enough Anymore: How AI Search Is Changing Marketing Visibility
For years, businesses treated SEO as the visibility game. Rank well. Get clicks. Drive traffic. Done. Not anymore. In a recent conversation with Sara Timm, we discussed how much marketing has changed and why organizations need to rethink what visibility looks like today. Search is no longer
Hidden Value Drivers in an Acquisition: What Leadership Teams Should Strengthen Before a Deal
Most owners know the obvious value drivers in a merger or acquisition: revenue, profitability, equipment, customer contracts, and assets. Those matter. Of course they do. But during a recent conversation with Christopher Riegg, CFA, CPA, co-founder of Promontory Point Capital and founder of
How to Set Up a Marketing Intern for Success
Hiring a marketing intern can be a smart move. It can bring fresh energy, new ideas, and extra support to your team. It can also go sideways fast. I’ve seen companies hire an intern with good intentions, then hand them vague assignments, little direction, and a password to the social media
Break the Plateau: What Fitness Taught Me About Business Growth
I’ve always worked out. It’s part of my routine, my rhythm. But earlier this year, something shifted—I hit a plateau. I was showing up. But I wasn’t seeing results.And that’s when it hit me: Showing up isn’t the same as growing. So I joined a new gym. I hired a coach. I got serious about
Case Study: Raising Visibility During an Acquisition
How a Wisconsin manufacturing company used values-driven communication to build trust and momentum during a strategic acquisition When a Wisconsin-based manufacturer was ready to grow through acquisition, the executive team knew they needed more than legal paperwork and financial due diligence.
Start Now: Leading with Values Isn’t Reserved for the C-Suite
Based on insights from From Values to Action by Harry Kraemer Too many professionals think they have to “wait their turn” before making a real impact—wait until they get the title, the bigger team, the right platform. But From Values to Action reminds us that leadership isn’t about title. It’s
30+ Social Media Content Ideas for Small Businesses: B2B, Retail, and Service-Based Strategies That Actually Work
If coming up with what to post on social media feels harder than running your business—you're not alone. Whether you're a solopreneur, managing a small team, or juggling marketing on top of everything else, content creation shouldn't be a full-time job. You need posts that connect, convert, and