When one company acquires another, leadership understandably focuses on valuation, contracts, financing, legal review, equipment, and operations. Meanwhile, employees, customers, vendors, job candidates, sales representatives, and the community are asking much more practical questions: A
Industrial Marketing Has to Work Beyond the Marketing Department
I've yet to meet a manufacturing leader who wakes up in the morning excited to talk about marketing. Growth? Absolutely. New customers, stronger recruiting, increased market share, a successful acquisition, a healthier sales pipeline? Those conversations get attention. Marketing, on the other
SEO Isn’t Enough Anymore: How AI Search Is Changing Marketing Visibility
For years, businesses treated SEO as the visibility game. Rank well. Get clicks. Drive traffic. Done. Not anymore. In a recent conversation with Sara Timm, we discussed how much marketing has changed and why organizations need to rethink what visibility looks like today. Search is no longer