Terra L. Fletcher was recently featured in The New Business Review, a quarterly publication from The Business News that highlights ideas, problem-solving, and leadership perspectives from Wisconsin’s business community.
Her article, “Your Company’s Reputation Is Hiring,” explores a question more employers need to ask:
What does your company look like to a job candidate before your HR team ever talks to them?
Today’s candidates are not just reading job descriptions. They are Googling your company, scanning reviews, checking social media, evaluating leadership visibility, and increasingly asking AI what it knows about your workplace.
That means recruitment is no longer just an HR issue. It is a reputation issue.
In the article, Terra shares how employers can evaluate their digital presence, clarify their values, communicate what it is really like to work inside the organization, and strengthen the signals candidates use to decide whether to apply.
This matters especially for Wisconsin manufacturers, B2B companies, and community-rooted organizations that are doing excellent work but may not be making that work visible to the talent they want to attract.
Because “we’re a great place to work” is not a strategy. It is a claim. Candidates are looking for proof.
You can read the article in the latest issue of The New Business Review. If you already receive the publication, take a look at your copy. You can also subscribe or purchase through The Business News: The New Business Review.
If you would like a copy of Terra’s article, contact Fletcher Consulting, and we’ll be happy to send one your way.
You can also watch Terra’s short video about the article.
