A practical guide for manufacturers navigating M&A, sale, or rebranding When manufacturers think about valuation during a merger, acquisition, or sale, the conversation usually centers on equipment, contracts, backlog, and people. All critical.What often gets underestimated, or skipped
Break the Plateau: What Fitness Taught Me About Business Growth
I’ve always worked out. It’s part of my routine, my rhythm. But earlier this year, something shifted—I hit a plateau. I was showing up. But I wasn’t seeing results.And that’s when it hit me: Showing up isn’t the same as growing. So I joined a new gym. I hired a coach. I got serious about
Case Study: Raising Visibility During an Acquisition
How a Wisconsin manufacturing company used values-driven communication to build trust and momentum during a strategic acquisition When a Wisconsin-based manufacturer was ready to grow through acquisition, the executive team knew they needed more than legal paperwork and financial due diligence.
30+ Social Media Content Ideas for Small Businesses: B2B, Retail, and Service-Based Strategies That Actually Work
If coming up with what to post on social media feels harder than running your business—you're not alone. Whether you're a solopreneur, managing a small team, or juggling marketing on top of everything else, content creation shouldn't be a full-time job. You need posts that connect, convert, and
Terra Featured on “Over a Pint” Marketing Podcast
Terra L. Fletcher was featured on Patrick McGovern's "Over a Pint" Marketing Podcast. Pat said, "At ~ the five-minute mark I asked Terra L. Fletcher when she knew it was time to go out on her own. Here's her response..."I knew something in me was going to break."Whoa!!In episode #145 of Over a
PRSA Member Spotlight: Insights from a Fractional CMO and Author
Terra L. Fletcher, fractional CMO, speaker, and author with Fletcher Consulting, was recently featured in PRSA Northeast Wisconsin's Member Spotlight. Known for her adaptability, creativity, and results-driven approach, Terra shared insights into her career journey and the role PRSA has played in
Flex Your Marketing: 7 Strategies to Adapt and Thrive in 2025
*This post is an excerpt from my book, Flex Your Marketing: Scalable Strategies for Freelancers, Fractionals, and Growing Businesses. If you’re looking for practical, flexible marketing advice tailored to today, this is just a taste of what you’ll find inside! At its core, marketing is any
How to do Marketing During a Merger
Is your company going through a rebrand, merger, acquisition, or other brand transition? How do you know where to start? Having helped ten companies in the last five years go through successful rebrands, I’ve got some ideas to make your transition smooth. Here’s a marketing and communication