You can learn a lot about a company from the questions they ask a marketing leader. You can learn even more from the questions they don’t. Because while many companies say they want growth, visibility, stronger recruiting, better positioning, and more leads… the actual conversations often
Hidden Value Drivers in an Acquisition: What Leadership Teams Should Strengthen Before a Deal
Most owners know the obvious value drivers in a merger or acquisition: revenue, profitability, equipment, customer contracts, and assets. Those matter. Of course they do. But during a recent conversation with Christopher Riegg, CFA, CPA, co-founder of Promontory Point Capital and founder of
How to Evaluate the Value of Your Digital Reputation
A practical guide for manufacturers navigating M&A, sale, or rebranding When manufacturers think about valuation during a merger, acquisition, or sale, the conversation usually centers on equipment, contracts, backlog, and people. All critical.What often gets underestimated, or skipped
Break the Plateau: What Fitness Taught Me About Business Growth
I’ve always worked out. It’s part of my routine, my rhythm. But earlier this year, something shifted—I hit a plateau. I was showing up. But I wasn’t seeing results.And that’s when it hit me: Showing up isn’t the same as growing. So I joined a new gym. I hired a coach. I got serious about
Case Study: Raising Visibility During an Acquisition
How a Wisconsin manufacturing company used values-driven communication to build trust and momentum during a strategic acquisition When a Wisconsin-based manufacturer was ready to grow through acquisition, the executive team knew they needed more than legal paperwork and financial due diligence.
30+ Social Media Content Ideas for Small Businesses: B2B, Retail, and Service-Based Strategies That Actually Work
If coming up with what to post on social media feels harder than running your business—you're not alone. Whether you're a solopreneur, managing a small team, or juggling marketing on top of everything else, content creation shouldn't be a full-time job. You need posts that connect, convert, and
Terra Featured on “Over a Pint” Marketing Podcast
Terra L. Fletcher was featured on Patrick McGovern's "Over a Pint" Marketing Podcast. Pat said, "At ~ the five-minute mark I asked Terra L. Fletcher when she knew it was time to go out on her own. Here's her response..."I knew something in me was going to break."Whoa!!In episode #145 of Over a
PRSA Member Spotlight: Insights from a Fractional CMO and Author
Terra L. Fletcher, fractional CMO, speaker, and author with Fletcher Consulting, was recently featured in PRSA Northeast Wisconsin's Member Spotlight. Known for her adaptability, creativity, and results-driven approach, Terra shared insights into her career journey and the role PRSA has played in