When one company acquires another, leadership understandably focuses on valuation, contracts, financing, legal review, equipment, and operations. Meanwhile, employees, customers, vendors, job candidates, sales representatives, and the community are asking much more practical questions: A
Fletcher Featured in The New Business Review
Terra L. Fletcher was recently featured in The New Business Review, a quarterly publication from The Business News that highlights ideas, problem-solving, and leadership perspectives from Wisconsin’s business community. Her article, “Your Company’s Reputation Is Hiring,” explores a question more
Industrial Marketing Has to Work Beyond the Marketing Department
I've yet to meet a manufacturing leader who wakes up in the morning excited to talk about marketing. Growth? Absolutely. New customers, stronger recruiting, increased market share, a successful acquisition, a healthier sales pipeline? Those conversations get attention. Marketing, on the other