Terra L. Fletcher was recently featured in The New Business Review, a quarterly publication from The Business News that highlights ideas, problem-solving, and leadership perspectives from Wisconsin’s business community. Her article, “Your Company’s Reputation Is Hiring,” explores a question more
Industrial Marketing Has to Work Beyond the Marketing Department
I've yet to meet a manufacturing leader who wakes up in the morning excited to talk about marketing. Growth? Absolutely. New customers, stronger recruiting, increased market share, a successful acquisition, a healthier sales pipeline? Those conversations get attention. Marketing, on the other