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Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

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Mergers and Acquisitions

Hidden Value Drivers in an Acquisition: What Leadership Teams Should Strengthen Before a Deal

April 27, 2026

Most owners know the obvious value drivers in a merger or acquisition: revenue, profitability, equipment, customer contracts, and assets. Those matter. Of course they do. But during a recent conversation with Christopher Riegg, CFA, CPA, co-founder of Promontory Point Capital and founder of

Digital Assets as Deal Value: What Business Owners Overlook in a Sale or Merger

January 14, 2026

In my experience, digital assets are almost always handled too late, described too vaguely, or treated like a side quest someone will “clean up later.” Sometimes I get pulled in at the last minute, when the deal is moving fast, and everyone is already stretched thin. And sometimes it’s worse: a

How to Evaluate the Value of Your Digital Reputation

December 15, 2025

A practical guide for manufacturers navigating M&A, sale, or rebranding When manufacturers think about valuation during a merger, acquisition, or sale, the conversation usually centers on equipment, contracts, backlog, and people. All critical.What often gets underestimated, or skipped

Case Study: Raising Visibility During an Acquisition

July 10, 2025

How a Wisconsin manufacturing company used values-driven communication to build trust and momentum during a strategic acquisition When a Wisconsin-based manufacturer was ready to grow through acquisition, the executive team knew they needed more than legal paperwork and financial due diligence.

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  • Hidden Value Drivers in an Acquisition: What Leadership Teams Should Strengthen Before a Deal
  • What Judging a Communications Contest Taught Me About Better Marketing Content
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Recent Posts

  • The Questions You’re Not Asking Your CMO
  • SEO Isn’t Enough Anymore: How AI Search Is Changing Marketing Visibility
  • Hidden Value Drivers in an Acquisition: What Leadership Teams Should Strengthen Before a Deal
  • What Judging a Communications Contest Taught Me About Better Marketing Content
  • How to Set Up a Marketing Intern for Success

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