I’ve always worked out. It’s part of my routine, my rhythm. But earlier this year, something shifted—I hit a plateau. I was showing up. But I wasn’t seeing results.And that’s when it hit me: Showing up isn’t the same as growing. So I joined a new gym. I hired a coach. I got serious about
Case Study: Raising Visibility During an Acquisition
How a Wisconsin manufacturing company used values-driven communication to build trust and momentum during a strategic acquisition When a Wisconsin-based manufacturer was ready to grow through acquisition, the executive team knew they needed more than legal paperwork and financial due diligence.
Start Now: Leading with Values Isn’t Reserved for the C-Suite
Based on insights from From Values to Action by Harry Kraemer Too many professionals think they have to “wait their turn” before making a real impact—wait until they get the title, the bigger team, the right platform. But From Values to Action reminds us that leadership isn’t about title. It’s
30+ Social Media Content Ideas for Small Businesses: B2B, Retail, and Service-Based Strategies That Actually Work
If coming up with what to post on social media feels harder than running your business—you're not alone. Whether you're a solopreneur, managing a small team, or juggling marketing on top of everything else, content creation shouldn't be a full-time job. You need posts that connect, convert, and
What I Learned Judging a National Communications Contest
This month, I had the privilege of judging a national communications contest. While I can’t share the names of the organizations involved, I can tell you this: reviewing dozens of campaigns gave me a bird’s-eye view of what’s working in communications today—and what still needs work. If you’re in
Terra Featured on “Over a Pint” Marketing Podcast
Terra L. Fletcher was featured on Patrick McGovern's "Over a Pint" Marketing Podcast. Pat said, "At ~ the five-minute mark I asked Terra L. Fletcher when she knew it was time to go out on her own. Here's her response..."I knew something in me was going to break."Whoa!!In episode #145 of Over a
5 Marketing Tips for 2025
1. Build a strong employer brandEmployers in Wisconsin and around the U.S. still struggle to find the right talent. How can you compete in this global marketplace? Be transparent about your company’s values and work environment. Update your careers page, share real employee stories, and highlight
Terra helps NEW Manufacturing Alliance flex their marketing
"Flex Your Marketing" author Terra L. Fletcher was a recent guest on NEW Manufacturing Insights the official podcast of the NEW Manufacturing Alliance and Insight on Manufacturing magazine, co-hosted by Ann Franz and Kate Bruns. Terra stopped by the studio to discuss some of the biggest marketing