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Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

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News

National Association of Tax Professionals

May 9, 2014

June 23, 2014 Terra L. Fletcher will be working with the National Association of Tax Professionals. She will be helping them to produce tax textbooks that are easier to read and use. (We'd all appreciate that right?)  :)  Fletcher will present two four-hour workshops to NATP staff in Greenville,

Ads in Panama

March 27, 2014

So of course while traveling I take an interest in the advertising and marketing. I had the privilege of visiting Jaemy Mae, my social media manager, in Bugaba, Panama. In the small town outside David, in Panama City, and everywhere we went I looked for examples of communication. Here are some of

Local Ads That Work

March 6, 2014

I always liked advertising. My favorite part of movies is the previews. I page through magazines just to see which ads catch my eye. As a child I would mentally scramble the letters on billboards to see what other combinations I could make from the words on them. When a local ad catches my eye, I

Best Super Bowl 48 Commercials

February 7, 2014

In case you don't follow me on Twitter. Catch a recap of my comments from the big game's only game this year, the #brandbowl. How did brands spend $4mil in 30 seconds? Let's find out. Observations There were lots of car/truck commercials! Maserati, Audi, Hyundai, Chevy, and that's just from

Tuning Shop, Chamber of Commerce, and Young Professional’s Websites

January 22, 2014

Saypro The Shawano Area Young Professionals group is a brand new branch of the Shawano Area Chamber of Commerce. Fletcher Consulting designed a brand new website for the non profit (at a reduced rate). The simple site was designed with a younger demographic in mind. Recent posts are on the homepage

Fletcher’s Protege Selected!

December 13, 2013

Terra L. Fletcher, owner of Fletcher Consulting, joined area business owners and others to mentor under-performing area businesses. This week Fletcher's mentee was assigned for the program. At the Mentors Advisory Group Meeting on December 11, 2013 under agenda item 2 (b) Assigning mentors, and 2

FREE Marketing Workshop in Keshena, WI

December 12, 2013

Marketing Starts with a “V” Date: January 22, 2014 Time: 6:00 – 8:00 PM Location: College of Menominee Nation – Culture Building Instructor: Terra L. Fletcher – Fletcher Consulting People like to think they make purchasing decisions rationally. We don’t. Understanding the basics of marketing

Why Getting my Butt Kicked was Good for Me

October 31, 2013

I don’t lose well. Never have. I’m a perfectionist. Mom said the first time I came home from school with a less than perfect grade, I cried. Maybe I’m an overachiever, sensitive. I don’t care. I’ve always been my harshest critic and most demanding boss. Striving for first has benefited me too many

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