Your non-profit needs to build awareness, promote your cause or service, fundraise, encourage membership and contribution, and recruit and engage volunteers, all while driving change. How do you do that? Tell Your Story Non-profits need to tell their story. Storytelling gives voice to those in
Marketing Tips for Retail
How can you ensure your retail marketing is effective? Be there physically, be there digitally, invest in your employees, try influencer marketing, partner with other businesses, and offer free Wi-Fi. Retail shoppers seek convenience, hours, product availability, and customer service. The perennial
How to do Marketing During a Merger
Is your company going through a rebrand, merger, acquisition, or other brand transition? How do you know where to start? Having helped ten companies in the last five years go through successful rebrands, I’ve got some ideas to make your transition smooth. Here’s a marketing and communication
Terra Talks 2024 Marketing Tips and Trends
Now is the time to plan your marketing for 2024. Let’s look at current trends and get some inspiration for scheduling content. The Role of AI Will Grow AI is quickly changing how marketers spend their time. Gone are the days of designing ads and social media images layer by layer in Adobe.
Marketing Tips for Manufacturers
Key attributes customers look for in manufacturers: flexibility, on-time shipments, quality, price, and productivity. I worked in manufacturing for five years before I started my business. Today, I serve as Fractional CMO of a manufacturing platform. Here are marketing tips for
Marketing and Advertising for Mergers and Acquisitions
That's right, Terra L. Fletcher does M&A for M&A. Communicating through a transition is crucial; you need to tell employees, vendors, customers, and the community that a company is changing hands. You must answer “What’s next?”, allay fears, and create relationships. How do you minimize
Lessons Learned From a Marketing Contest
It's that time of year when I am asked to judge a marketing contest. For confidentiality reasons, I won't reveal details of the contest, but what I will share is the lessons learned. I always watch for trends, patterns, highlights, and opportunities for improvement. 1. Print is Strong The
Build a Basic Website
Many small business owners and freelancers get stuck trying to create their own websites. They fall into the trap of wasting time and spending too much money. Here's my time and money-saving formula for creating a nice website, fast. First of all, yes, you need a website. A website will