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Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

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News

Sustainability, Hats, and Secondhand Shopping

December 19, 2022

I was in a specialty shop. It was snowing outside. I was wearing a hat. A store employee told me she liked my hat and asked where I got it. I told her the name of the secondhand store where I found it. She huffed, told me she would never walk into that store, and walked away. As a business

What Do I See for 2023?

October 18, 2022

Now is the time to plan for 2023! If you’re working on your marketing and communications calendar, here are a few things to consider. Video is growing, and influencer marketing will continue to help companies access niche audiences. If you’re looking to cut back on ad spending, consider

Fletcher Consulting is 15!

September 7, 2022

15 years! Wow! I can’t believe it has been 15 years. I want to reflect on the past and daydream about the future for a moment. First of all, thank you all for your support! I’ve been fortunate to have some fantastic clients, contractors, and vendors. In the last couple of years, I’ve spent

Life has Changed, Has your Marketing?

August 8, 2022

I don’t know my mom’s phone number. She changed it years ago, and I just saved it on my phone. There’s no need for names like 1-800-WHAT-I-DO (or 800 numbers, unless they’re already established). We call long distance without extra charges. All we remember is the company’s name. We ask Siri to

How’s Your Website?

March 18, 2021

Fletcher Consulting has redesigned and redeveloped several existing websites and created a few brand new websites recently. Here are a few examples.

Terra Featured in Magazine for Blue Collar Entrepreneurs

February 18, 2021

Dave Hannah featured Terra L. Fletcher in the February 2021 issue of "Chimney Sweeps and Hearth Product Professionals: Magazine for Blue Collar Entrepreneurs." He tells the story of her entrepreneurial parents, upbringing in the trades, and path toward her own unconventional entrepreneurial

Using Improv Skills to Communicate More Effectively at Work

February 10, 2021

I was pleasantly surprised to see the value of applying improv skills to the workplace and our everyday lives. Angela Prestil recently presented “Using Improv Skills to Boost Creativity” at Speakers Helping Speakers, a quarterly virtual event. Angela taught us that the “yes and…” technique helps us

Terra Helping You Reach Your Dreams – FREE!

December 23, 2019

Terra L. Fletcher is offering a FREE session in partnership with American Family Insurance! Registration Link: https://bit.ly/2Q3eGhV LEARNING LAB: Time Management and Goal Setting for Your Dream Description Do you wait until the last minute to complete projects? Spend too much time on

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