Video has become an integral part of consumer research and web surfing. YouTube receives one billion unique visitors each month. There are informational videos, tutorial clips, and plenty of videos that push the limits further than their television counterparts. While they all serve a different
Best Super Bowl 48 Commercials
In case you don't follow me on Twitter. Catch a recap of my comments from the big game's only game this year, the #brandbowl. How did brands spend $4mil in 30 seconds? Let's find out. Observations There were lots of car/truck commercials! Maserati, Audi, Hyundai, Chevy, and that's just from
Tuning Shop, Chamber of Commerce, and Young Professional’s Websites
Saypro The Shawano Area Young Professionals group is a brand new branch of the Shawano Area Chamber of Commerce. Fletcher Consulting designed a brand new website for the non profit (at a reduced rate). The simple site was designed with a younger demographic in mind. Recent posts are on the homepage
Video Marketing: Why You Need It and How We Make It Easy
By: Jason Cannata, videographer A web page with video has a 53% greater chance of keeping a visitor. As you look around the net, it’s clear the new medium in marketing is video. Everywhere you turn, a video seems to start playing, whether you are on YouTube or not. Audiences are responding in a
17 Video Statistics and Recent Videos
According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days. 22% of U.S. small businesses plan to post a video in the next 12 months according to BIA/Kelsey. When it comes to the nature of video content, comedy is most favored, garnering 39% of
How iPhone and iPad Users Want to Buy Clothes
ModCloth is offering old looks on new screens. They feature soda-fountain dresses and retro-print skirts via their app. App users visit the site six times as often and spend more than twice as much per purchase than those using the full site. Cute product names seem to work in their favor, too.
Tech Sells Best in Person
The competition to win the smartphone market is fierce. Motorola’s new Moto X is a perfectly good device that’s entered the running. But having a good device is not enough to win. (If you build a better mousetrap, people will NOT beat a path to your door. those days are over!) To win today you need
Go Long. Is Medium the End of Microblogs?
Was it Mark Twain who said, “I’d have written you a shorter letter if I’d had more time?” One of the golden rules of good writing is to cut out the superfluous. This should be even more important today as attention spans continue to shrink. You have six seconds before someone leaves your website.