Now is the time to plan your marketing for 2024. Let’s look at current trends and get some inspiration for scheduling content. The Role of AI Will Grow AI is quickly changing how marketers spend their time. Gone are the days of designing ads and social media images layer by layer in Adobe.
Charge What You’re Worth
“Understanding your value is the first step to charging what you are worth.” – Denise Chilton, Business Coach[i] Michael O’Brien had a near-fatal accident when an SUV hit his bicycle. He suffered a broken right femur, right tibia, and right shoulder. The experience also shifted his life
Marketing Tips for Manufacturers
Key attributes customers look for in manufacturers: flexibility, on-time shipments, quality, price, and productivity. I worked in manufacturing for five years before I started my business. Today, I serve as Fractional CMO of a manufacturing platform. Here are marketing tips for
Marketing Tips for Your Service Company
When choosing a service company, people look for providers that live up to their expectations and companies that do what they say. My serial entrepreneur parents had a service company that I grew up with. Here are some of the best tips I've gleaned. Put Homeowners at Ease If you provide
Decode Marketing Jargon
Working with professional marketers, investors, and executives is one of the best ways to improve your business. But to ask the right questions and choose the right professionals, you'll need to understand some marketing vocabulary. Here's a little jargon to help you communicate more
Build a Basic Website
Many small business owners and freelancers get stuck trying to create their own websites. They fall into the trap of wasting time and spending too much money. Here's my time and money-saving formula for creating a nice website, fast. First of all, yes, you need a website. A website will
Sustainability, Hats, and Secondhand Shopping
I was in a specialty shop. It was snowing outside. I was wearing a hat. A store employee told me she liked my hat and asked where I got it. I told her the name of the secondhand store where I found it. She huffed, told me she would never walk into that store, and walked away. As a business
What Do I See for 2023?
Now is the time to plan for 2023! If you’re working on your marketing and communications calendar, here are a few things to consider. Video is growing, and influencer marketing will continue to help companies access niche audiences. If you’re looking to cut back on ad spending, consider