Many small business owners and freelancers get stuck trying to create their own websites. They fall into the trap of wasting time and spending too much money. Here's my time and money-saving formula for creating a nice website, fast. First of all, yes, you need a website. A website will
Sustainability, Hats, and Secondhand Shopping
I was in a specialty shop. It was snowing outside. I was wearing a hat. A store employee told me she liked my hat and asked where I got it. I told her the name of the secondhand store where I found it. She huffed, told me she would never walk into that store, and walked away. As a business
What Do I See for 2023?
Now is the time to plan for 2023! If you’re working on your marketing and communications calendar, here are a few things to consider. Video is growing, and influencer marketing will continue to help companies access niche audiences. If you’re looking to cut back on ad spending, consider
How to Navigate Copyright Law
*Please note that I am not a lawyer, nor is this intended to be legal advice. I’m just a writer and designer who has seen too many people use images and other art that doesn’t belong to them. If someone created it, it’s copyrighted. Keep that simple maxim in mind, and save yourself much
Lessons from an Ad Contest
Terra was asked to judge an ad contest. Though she cannot reveal specifics about who won or what the contest was, there are several lessons you can apply to your ads. First, determine how you can measure your ad's effectiveness by considering your objectives, the ad's design, writing, technical
What to Look for in a CMO
Skills to Look For Ideally, a CMO will possess analytical, creative, technology, and interpersonal skills. The CMO should be involved in pricing, market research, and business development. They should have tech prowess enough to evaluate customer-facing technology such as mobile app and website
21 Social Media Tips for 2021
Set Goals I’m not saying we’ll accurately predict 2021. At the same time, set goals in terms of followers, reach, engagement, and social media referrals to your website. If you don’t know where to start, look at your numbers for the previous 12 months. What % of sales increase have you budgeted?
Terra Helping You Reach Your Dreams – FREE!
Terra L. Fletcher is offering a FREE session in partnership with American Family Insurance! Registration Link: https://bit.ly/2Q3eGhV LEARNING LAB: Time Management and Goal Setting for Your Dream Description Do you wait until the last minute to complete projects? Spend too much time on