*Please note that I am not a lawyer, nor is this intended to be legal advice. I’m just a writer and designer who has seen too many people use images and other art that doesn’t belong to them. If someone created it, it’s copyrighted. Keep that simple maxim in mind, and save yourself much
Lessons from an Ad Contest
Terra was asked to judge an ad contest. Though she cannot reveal specifics about who won or what the contest was, there are several lessons you can apply to your ads. First, determine how you can measure your ad's effectiveness by considering your objectives, the ad's design, writing, technical
What to Look for in a CMO
Skills to Look For Ideally, a CMO will possess analytical, creative, technology, and interpersonal skills. The CMO should be involved in pricing, market research, and business development. They should have tech prowess enough to evaluate customer-facing technology such as mobile app and website
21 Social Media Tips for 2021
Set Goals I’m not saying we’ll accurately predict 2021. At the same time, set goals in terms of followers, reach, engagement, and social media referrals to your website. If you don’t know where to start, look at your numbers for the previous 12 months. What % of sales increase have you budgeted?
Terra Helping You Reach Your Dreams – FREE!
Terra L. Fletcher is offering a FREE session in partnership with American Family Insurance! Registration Link: https://bit.ly/2Q3eGhV LEARNING LAB: Time Management and Goal Setting for Your Dream Description Do you wait until the last minute to complete projects? Spend too much time on
5 Strategies for Getting More Done in Less Time
Terra L. Fletcher will present to Management Women, Inc. Wednesday, November 20, 2019, at 12:30 p.m., at The Rock Garden, 1951 Bond St, Green Bay, Wisconsin following their monthly meeting at 11:30 a. m. Register Here (opens 11/6/19) About the Session Do you procrastinate at work, waiting
What I Learned from Judging Websites
As a web developer, I perform website reviews for clients and potential clients. I give my opinion on site design, functionality, traffic, mobile responsiveness, ability to address visitor needs, and effectiveness as part of the overall marketing plan. And because I’m a writer, I notice
Leading Without Authority
Terra L. Fletcher will present Leading Without Authority and Assertive and Confident Communication at Administrative Professionals Conference in Green Bay, Wisconsin on April 24, 2019. Administrative Professionals Conference KI Convention Center/Hyatt RegencyGreen Bay, WIApril 24,