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Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

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Fletcher Consulting’s Day of EmpowHERment

March 13, 2018

Terra L. Fletcher, owner of Fletcher Consulting, attended N.E.W. Women’s Business Summit on March 8, 2018 in Green Bay, Wisconsin. Nearly 200 gathered to grow personally and professionally.

About the Summit

Terra L. Fletcher Speaking at NEW Women’s Business Summit

Hosted by The Small Business Initiative, the N.E.W. Women’s Summit is Northeastern Wisconsin’s premier forum for visionary women who want to discover the tools for success, make strategic business connections and leave feeling empowered and inspired to take action in their professional and personal life. Whether you are a business owner, work in a business, office, or professional setting, have a home-based business, or are considering launching a business, the N.E.W. Women’s Summit has something just for you. Join hundreds of women for a day of “empowHERment” in your personal and professional development, where you’ll gain timely, practical advice to keep in your “business toolbox” – while making strategic business connections with other aspiring and enterprising women.

Why a Women’s Business Summit?

EmpowHER Hour Panel at NEW Women’s Business Summit

Because working women throughout Northeastern Wisconsin are looking for opportunities to get to know one another while…

 

  • Creating mutually beneficial relationships with peers
  • Learning from peers about best practices and other essential information
  • Supporting each other with knowledge, skills, tools—and friendship
  • Becoming exposed to subject matter experts – our speakers, and the practical information and tools they will be sharing.
  • Participating in three learning tracks comprised of one-hour breakout sessions that will be offered throughout the day.

About Terra’s Presentation

Linksters, iGen, Generation Z: What Super-Connected Kids Mean for the Rest of Us

Ready or not, here comes the post-Millennial generation! Each generation has encountered technological disruption and shifts in economics, politics and society. At the same time, no other generation in the history of mankind is like Gen Z!

Born in the year 2000 or later, iGen has been online (high-speed) since they were toddlers. They text an average of 3000 times per month and have more stay-at-home dads, more stay-at-home moms, or part-time employed parents than previous generations. Linksters are environmentally aware, expecting high transparency, and constant engagement and feedback. They’re already entering the workforce and secondary education. They expect job descriptions and to be treated as valued coworkers. They expect leaders to set the example. Are we ready?

Digital natives in every sense, what does “disruptive invention and reinvention as the norm” mean for business and organizations for the future? From marketing to manufacturing, how can we prepare to work with Gen Z? Is the youngest generation our best hope for taking on the workplaces’ biggest challenges and opportunities? Do Zers really lack face-to-face interaction and verbal communication skills? How can we as individuals of previous generations prepare ourselves for the wave of youth to come?

Other Events of the Day

Anna Steinfest Speaks at NEW Women’s Business Summit

Embracing Diversity & Inclusion in the Workplace: Anna Steinfest, AFF Research
Promote inclusiveness and diversity within your workplace to foster an open-minded company culture.  Not only does this make good business sense – it also makes your workplace a more interesting and personally enriching Environment.  Whether you’re working at a small start-up or are part of a large multinational corporation, the benefits of diversity in the workplace are equally compelling in today’s globalized business environment.  Diversity can take many forms,from culture and nationality to gender, race, educational background, and more.  Whatever your current role, Anna will share strategies you can implement straight away to promote workplace diversity.

Filed Under: Communication, Company Values, Continuing Education, Core Values, Corporate Training, Event, Leadership, Women

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