Terra L. Fletcher was recently featured in The New Business Review, a quarterly publication from The Business News that highlights ideas, problem-solving, and leadership perspectives from Wisconsin’s business community. Her article, “Your Company’s Reputation Is Hiring,” explores a question more
The Questions You’re Not Asking Your CMO
You can learn a lot about a company from the questions they ask a marketing leader. You can learn even more from the questions they don’t. Because while many companies say they want growth, visibility, stronger recruiting, better positioning, and more leads… the actual conversations often
How to Set Up a Marketing Intern for Success
Hiring a marketing intern can be a smart move. It can bring fresh energy, new ideas, and extra support to your team. It can also go sideways fast. I’ve seen companies hire an intern with good intentions, then hand them vague assignments, little direction, and a password to the social media
Who Are You? Identify Your Personal Values
Start with who you are and what matters most. Then use that to shape everything else. We like to put people in boxes. It’s a shortcut our brains use to make sense of the world. Marketers do it, too. We segment audiences by age, income, gender, or geography because it’s supposed to improve
Professional Headshots: Build Trust Without the Filters
People want to know who they’re working with. Whether you sell to manufacturers, lead a B2B team, or meet clients daily, your face is part of your brand. A professional, authentic headshot on your website and LinkedIn isn’t vanity—it’s trust infrastructure. Why Headshots Matter (Especially in
Start Now: Leading with Values Isn’t Reserved for the C-Suite
Based on insights from From Values to Action by Harry Kraemer Too many professionals think they have to “wait their turn” before making a real impact—wait until they get the title, the bigger team, the right platform. But From Values to Action reminds us that leadership isn’t about title. It’s
Using Improv Skills to Communicate More Effectively at Work
I was pleasantly surprised to see the value of applying improv skills to the workplace and our everyday lives. Angela Prestil recently presented “Using Improv Skills to Boost Creativity” at Speakers Helping Speakers, a quarterly virtual event. Angela taught us that the “yes and…” technique helps us
Develop your Supervisory Leadership Skills
Terra L. Fletcher will be offering two classes at the University of Wisconsin Green Bay as part of the Supervisory Leadership Certificate program. The classes will be held at the Startup Hub, 2701 Larsen Road, Green Bay, WI 54303. Interpersonal Communication From Collaboration to Conflict