Through partnerships with Fox Valley Technical College and Northeast Wisconsin Technical College Terra L. Fletcher will be teaching Marketing Made Lean. The Entrepreneur Resource Center at NWTC will be working with Fletcher to present this four part series in Shawano, Wisconsin. The course will also be available in Green Bay, Marinette, and Algoma. Subscribe to this blog as more details will be announced soon!

*Financial Assistance may be available! Apply now!

Marketing Made Lean

Marketing Made Lean is a four-part, 16-hour marketing series for micro and small businesses.

It will enable you to solidify your value proposition and align products/services with your customer’s needs; identify current and potential customer segments; maximize your marketing resources while driving sales and profits; explore and develop your marketing channels; create customer service strategies. The Marketing Made Lean series will incorporate tools from other disciplines including Lean Manufacturing, and design tools like the business model canvas.

Additional Information

Learn About

• Defining your business purpose
• Connecting with your vision
• Positioning and developing marketing channels
• Customer relationship strategies
• Marketing ROI, strategic planning and implementation

Module Options

Week 1: Defining your Business Purpose & Reconnecting with your Vision

• Why are you in business? Align your vision, mission & values
• Using the Value Proposition Canvas to align your value proposition with your targeted customer segments
• Pricing Strategy and Break-even
• What is your competitive advantage?

Week 2: Positioning & Developing Marketing Channels

• What marketing channels exist?
• What are the best channels for you to market your business?
• Exploring inbound and outbound strategies
• Resources, activities and partnerships

Week 3: Customer Relationship Strategies

• How do you value your customers?
• Getting feedback from your customers
• Create your customer service creed
• Test measurement tools

Week 4: Marketing ROI, Strategic Plan & Implementation

• Create your marketing budget
• How do you know if your marketing efforts are working? Measuring your success.
• Pulling it all together: Your strategic marketing plan
• Implementation, Assessment & Pivoting

Grant Application

Marketing Made Lean Grant Application

Sponsors & Partners

• National Association for Community College Entrepreneurship (NACCE)
• Sam’s Club
• NWTC’s Entrepreneur Resource Center
• Urban Hope Entrepreneurship Center
• UW-Oshkosh Small Business Development Center
• UW-Green Bay Small Business Development Center
• UW-Stevens Point Small Business Development Center

Guest Speakers

• Vision, Mission & Marketing – Jeff Amstutz, A2Z Design
• Aligning Your Value Proposition & Customer Segments – Lisa Piikkila, Coalesce Marketing and Design
• Key Elements in a Strategic Marketing Plan – Mark Van Pay, Convergent Marketing, Inc.
• Promotional Tactics that Work- Advertising & Public Relations – Mary Schmidt, Schmidt Communicates, LLC
• E-Commerce Strategies that Work – Brandon Wentland, Optimal Digital Marketing
• Executing Your Marketing Plan – TBD
• BAM! Delivering Customer Service in a Self-Service World – Barry Moltz, Author, Speaker & Consultant
• Marketing ROI – Karen Hatfield, Pythia Marketing

*Custom training and technical assistance available. Call Fletcher Consulting at 715-584-6773 today.