Recommended Reading List
Business owners, entrepreneurs, supervisors, managers, human resources professionals, and customer service representatives who deal with people all day long may suffer from burnout. In order to keep giving good things one should replenish mentally and emotionally. An effective means of doing so is through reading. Here are some of my recommendations.
Marketing
- The Tipping Point by Malcolm Gladwell
- All Marketers are Liars Tell Stories by Seth Godin
- United we Brand by Mike Moser
- Advertising Campaign Strategy by Donald Parente
- The Complete Idiot’s Guide to Copywriter’s Words and Phrases
- Outrageous Advertising that’s Outrageously Successful by Bill Glazer
Communication
- 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul White
- What Every Body is Saying by Joe Navarro
- What to Say to Get What you Want by Sam Deep and Lyle Sussman
- I Don’t Want to Talk About it by Terrence Real
Customer Service
- BAM! Delivering Customer Service in a Self-Service World by Barry J. Moltz and Mary Jane Grinstead
- Becoming a Category of One by Joe Calloway
Economics
- Boomerang by Michael Lewis
Business Books by Local Authors
- Stop Selling Vanilla Ice Cream by Steve Van Remortel
- Is Everyone on the Bus? By Dr. Fred Johnson
Other Favorites
- Thinking Fast and Slow by Daniel Kahneman
- Anything by Malcolm Gladwell. He’s my favorite.
Books I’m Reading Now
- The Seven Levels of Communication by Michael J. Maher
- Why It’s Hard to be Good by Al Gini
- How to Talk to Anyone by Leil Lowndes
Let me know what you’re reading in the comments below.