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Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Fletcher Consulting Fractional CMO and Rebranding Strategist focusing on manufacturers undergoing mergers and acquisitions

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

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Terra L. Fletcher

Sustainability, Hats, and Secondhand Shopping

December 19, 2022

I was in a specialty shop. It was snowing outside. I was wearing a hat. A store employee told me she liked my hat and asked where I got it. I told her the name of the secondhand store where I found it. She huffed, told me she would never walk into that store, and walked away. As a business

What Do I See for 2023?

October 18, 2022

Now is the time to plan for 2023! If you’re working on your marketing and communications calendar, here are a few things to consider. Video is growing, and influencer marketing will continue to help companies access niche audiences. If you’re looking to cut back on ad spending, consider

Fletcher Consulting is 15!

September 7, 2022

15 years! Wow! I can’t believe it has been 15 years. I want to reflect on the past and daydream about the future for a moment. First of all, thank you all for your support! I’ve been fortunate to have some fantastic clients, contractors, and vendors. In the last couple of years, I’ve spent

Life has Changed, Has your Marketing?

August 8, 2022

I don’t know my mom’s phone number. She changed it years ago, and I just saved it on my phone. There’s no need for names like 1-800-WHAT-I-DO (or 800 numbers, unless they’re already established). We call long distance without extra charges. All we remember is the company’s name. We ask Siri to

Lessons from an Ad Contest

March 29, 2022

Terra was asked to judge an ad contest. Though she cannot reveal specifics about who won or what the contest was, there are several lessons you can apply to your ads. First, determine how you can measure your ad's effectiveness by considering your objectives, the ad's design, writing, technical

Dos and Don’ts of LinkedIn Messaging

November 1, 2021

We’ve all gotten them, messages obviously from bots. In fact, some of us ignore LinkedIn DMs almost as much as we ignore Twitter DMs. So how can you best utilize this professional networking tool? About LI Messaging and InMail LinkedIn messaging allows you to direct message your first-degree

What to Look for in a CMO

May 26, 2021

Skills to Look For Ideally, a CMO will possess analytical, creative, technology, and interpersonal skills. The CMO should be involved in pricing, market research, and business development. They should have tech prowess enough to evaluate customer-facing technology such as mobile app and website

What a 2021 Website Competition Can Teach You About Updating Your Website

May 10, 2021

As a web developer, I improve website design and functionality, increase traffic, and ensure mobile responsiveness. Because of my marketing background, I know how to address visitors’ needs quickly and judge your site’s effectiveness as part of the overall marketing plan. Because I’m a writer (and

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  • Fletcher Featured in The New Business Review
  • Industrial Marketing Has to Work Beyond the Marketing Department
  • The Questions You’re Not Asking Your CMO
  • SEO Isn’t Enough Anymore: How AI Search Is Changing Marketing Visibility
  • Hidden Value Drivers in an Acquisition: What Leadership Teams Should Strengthen Before a Deal

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