Fletcher Consulting

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

Terra L. Fletcher spoke at the ISPA (International Spa Association) Conference and Expo on Friday, September 13, 2019, in Las Vegas, Nevada at the Venetian. It quickly became one of her favorite conferences, not just because of the samples and makeovers, but because of the beautiful people, inside and out. Here are a few highlights from the event.

*Terra’s resources from the event can be found below.

Terra’s Favorite Things

EmerginC

I was thoroughly impressed by the quality of products and packaging that emerginC offers. The lovely Jayna really took her time to show me what makes them special.

About emerginC

emerginC began in 1996 with one of the most stable and effective vitamin C serums available. With a limited budget, no formal marketing plan, and no office—just a Manhattan studio apartment—we built our brand on buzz and grew by word of mouth. Over time, more products emerged and today we have a wide variety of amazing products, facials, and body treatments for all skin types. Never compromising on our commitment to quality and effectiveness, we continue to emerge.

EmerginC Facebook

EmerginC Instagram

Frooze Balls

This tasty little treat caught my eye and kept be interested when it hit my tastebuds. This would be the perfect snack to have in the car on those busy days when you’re running around.

About Frooze Balls

In the bustling cafes of New Zealand’s beautiful Revive Cafes Jeremy Dixon created delicious bliss balls for his guests.  Very soon, word was out about how yummy they were and his team just could not keep up with all the mixing, rolling and dipping!  Jeremy’s good mate Phil – a whiz-kid engineer – put his thinking cap on and created the world’s first Frooze Balls machine.  Now Jeremy could share his Frooze Balls with all of New Zealand and they rapidly became the Number 1 selling healthy snack in the ‘Land of the Long White Cloud‘ .

Frooze Balls on Facebook

ToGoSpa

The ladies at ToGoSpa were so much fun! My husband even tried their eye treatment. Their slogan is catchy, too: “Perfect for anyone with a face.”

About ToGoSpa

ToGoSpa EYES, LIPS, FACE and NECK are moisture packed collagen gel pads with Hyaluronic Acid, Vitamins C & E, Aloe and Amino Acids to nourish, rehyrdate and rejuvenate your skin.

ToGoSpa on Facebook

ToGoSpa on Twitter

ToGoSpa on Instagram

20 Social Media Strategies for 2020

You’ve been doing social media for years but are you getting the results you want? Has your social media presence fallen into a rut? Would you like to see higher engagement and click through rates? Digital marketing expert, Terra L. Fletcher will show you what’s new and what’s next in the everchanging world of social media and digital marketing. Analyze your strategy, implement new techniques, and create a dedicated online community of spa guests for the year 2020 and beyond.

In this session we’ll show you how to build ad content that garners higher conversion rates by using the Snap, Benefit, Action technique. Craft long-term, sustainable strategies modeled after real life successes. Get your spa selfie-friendly and leverage user-generated content. Discover tools that will streamline your social media process from content creation to scheduling, giving you more time to focus on your business.

Key Takeaways

  • Create a social media plan and goals for 2020
  • Know how to create social media content that drives engagement
  • Use key analytics to measure social media marketing (without getting buried in charts and numbers)
  • Time saving tips and tools to better manage your most engaged networks

Click to download the slide deck (PDF).

Click to download the 2020 Marketing Calendar (word doc).

Influencers, Ambassadors, and Advocates, Oh My!

In this rapid-fire session, marketing expert Terra L. Fletcher will condense her decade of marketing experience into three steps for leveraging relationships to extend the reach of your message. Then she’ll answer your burning questions about influencer marketing, brand ambassadors, and employees as advocates for your brand.

Click to download the slide deck (PDF).

About the Conference

The annual ISPA Conference & Expo brings professionals from all spa industry sectors together in one location. The 2018 Expo featured more than 260 companies offering the latest spa products and services available on the market.